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Social Media Specialist – Digital Marketing Project (Part-Time)
We are seeking a creative, energetic, and detail-oriented Social Media Specialist to help manage and grow the social media presence of a hospitality-based small business with a fun, retro-inspired brand and a strong focus on outdoor experiences. This role is ideal for someone who enjoys storytelling, visual content, and community engagement—and who is excited to help a small business stand out in a competitive digital landscape.
The property offers multiple types of lodging along with a variety of on-site amenities, creating endless opportunities for creative and engaging social media content. While specific details about the business will be shared with shortlisted candidates or upon request, the overall brand vibe is playful, nostalgic, and experience-driven.
The Challenge
The business has already seen some success with paid social campaigns and previously worked with a social media manager who helped establish a solid brand voice. However, the goal now is to elevate the social presence by introducing more creativity, more energy, and fresh ideas that drive stronger engagement, brand awareness, and website traffic.
We are looking for someone who can bring new perspectives, experiment with content formats, and keep the brand feeling exciting and relevant—while staying aligned with the existing voice and visual identity.
The Role
This is a part-time Social Media Specialist position focused primarily on Facebook and Instagram, with the potential to expand to other platforms in the future. You will collaborate closely with both the business owners and the Digital Marketing Manager to plan, create, and execute social media content and campaigns.
Posting frequency typically ranges from 3–4 posts per month, though this may fluctuate based on campaigns, seasons, or special promotions. The emphasis is on quality, creativity, and strategy, rather than high-volume posting.
This role is best suited for someone who enjoys working collaboratively, communicates clearly, and is comfortable taking creative initiative.
Key Responsibilities
As a Social Media Specialist, your responsibilities will include:
- Creating engaging and on-brand content for Facebook and Instagram
- Developing creative social media strategies and campaign ideas to boost engagement and traffic
- Planning content calendars in collaboration with the marketing team
- Writing compelling captions that reflect the brand’s fun, retro-inspired personality
- Assisting with analytics setup, including conversion tracking and performance measurement
- Monitoring engagement and using insights to improve future content
- Communicating consistently with stakeholders to share progress, ideas, and results
- Experimenting with new content formats, trends, and creative approaches
- Supporting paid and organic social efforts where needed
What We’re Looking For
We are looking for someone who brings both creativity and strategic thinking to social media. The ideal candidate will have:
- Experience managing Facebook and Instagram for a brand or business
- Strong content creation skills, including copywriting and visual storytelling
- A creative mindset with a willingness to try new ideas and test what works
- Basic understanding of social media analytics and performance tracking
- Strong communication skills and responsiveness
- Ability to work independently while collaborating with a small team
- Passion for helping small businesses grow
- Interest in hospitality, travel, or outdoor experiences (a plus, but not required)
Above all, we want someone who is enthusiastic, proactive, and genuinely excited about the project.
Time Commitment & Budget
This is a part-time role with a limited starting budget, averaging approximately 8–12 hours per month, though this may change depending on project needs and performance. The position is flexible and designed to fit alongside other freelance or part-time work.
Strong performance may lead to:
- Increased monthly hours
- A larger budget
- Long-term collaboration
- Future opportunities as the digital marketing agency continues to grow
Why This Role Is Unique
This opportunity is perfect for a Social Media Specialist who enjoys working closely with small businesses and making a visible impact. You won’t just be posting content—you’ll be helping shape the brand’s voice, creative direction, and growth strategy.
You’ll have room to experiment, share ideas, and influence how the brand shows up online. Creativity is encouraged, and your input will be valued.
Who Should Apply?
This role is ideal for:
- Freelance Social Media Specialists
- Digital marketers looking for part-time projects
- Creatives who love storytelling and brand-building
- Professionals who enjoy collaboration and experimentation
- Anyone passionate about helping small businesses grow through social media
Next Steps
More detailed information about the business, brand, and goals will be shared during the application process or upon request. If you’re excited by creativity, collaboration, and the opportunity to grow with a small but ambitious team, we’d love to hear from you.
Apply now and help bring fresh energy to a unique hospitality brand’s social media presence.