This Privacy Policy outlines the collection, usage, and disclosure of your information as it relates to your utilization of our services, encompassing our websites, communications (such as emails, phone calls, and texts), and mobile applications (collectively referred to as the “Service”). The terms “we,” “us,” and “Yelp” refer to: (i) Yelp Inc., a Delaware corporation headquartered in San Francisco, California, unless you are a European Resident; or (ii) Yelp Ireland Ltd., a limited liability company established and operating under the laws of the Republic of Ireland, if you are a European Resident. “European Resident” denotes a resident of a country within the European Economic Area (“EEA”), United Kingdom, or Switzerland.

By utilizing the Service, you consent to our collection, usage, and disclosure of your information as described in this Privacy Policy. We may translate this Privacy Policy into other languages for your convenience. However, in the event of any inconsistencies among the various versions, the English version available here will prevail.


  1. Information We Collect and How We Use It
  2. Cookies
  3. Third Parties
  4. Controlling Your Personal Data
  5. Data Retention and Account Termination
  6. Children
  7. Security
  8. Contact Information
  9. Modifications to This Privacy Policy
  10. California Residents: Your California Privacy Rights
  11. Nevada Residents: Your Nevada Privacy Rights
  12. Virginia Residents: Your Virginia Privacy Rights
  13. Colorado Residents: Your Colorado Privacy Rights
  14. Connecticut Residents: Your Connecticut Privacy Rights
  15. Utah Residents: Your Utah Privacy Rights
  16. European Residents: Your Privacy Rights and International Data Transfer


We may gather, transmit, and store information about you in connection with your use of the Service, including any information you provide to or through the Service. We utilize this information to provide Service functionality, fulfill your requests, improve Service quality, conduct research and analysis, personalize your experience, track Service usage, provide feedback to listed third-party businesses, display relevant advertising, market the Service, provide customer support, communicate with you, back up our systems, facilitate disaster recovery, enhance Service security, and comply with legal obligations. Even if we do not retain such information, it must be transmitted to our servers initially and stored long enough for processing.

  • Account Information: When you create a Yelp account, we collect and use the information you provide during that process, such as your first and last name, email address, zip code, physical address, and any additional information you provide. We may publicly display certain information, such as your first name and last initial, as part of your account profile.
  • Public Content: Contributions to the Service, including photos, ratings, reviews, and more, are intended for public consumption. Your account profile and other activities through the Service may also be publicly visible.
  • Contacts: You can invite others to join or become your friend on Yelp by providing their contact information or allowing us to access contacts from your devices or third-party sites.
  • Communications: When you sign up for an account or use certain features, you may receive messages from other users, businesses, and Yelp. You can manage some messaging preferences through your account settings.
  • Transactions: If you initiate a transaction through the Service, we collect and store information associated with that transaction to process it and send related communications.
  • Activity: We store information about your use of the Service, such as search activity, pages viewed, and businesses contacted.
  • Professional Information: If you represent a business on Yelp, we may collect and display information about your business activities and professional background.
  • Sensitive Personal Information: You may choose to allow Yelp to collect and store sensitive personal information about you, such as precise geolocation.