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Remote Social Media Specialist – Legal Education (UK)
Are you a creative and dynamic social media specialist passionate about legal education? Our client, a leading legal training company in the advanced education sector, is searching for a talented Social Media Specialist to join their team on a remote, part-time contract with the potential for full-time. This is a unique opportunity to shape the narrative of legal education and make a global impact.
About Our Client
Our client is a well-established company dedicated to providing advanced legal education and training to legal professionals worldwide. They are known for their high-quality programs that empower legal professionals by offering the tools and knowledge necessary to excel in their careers. With a strong commitment to innovation, they focus on delivering cutting-edge training that meets the evolving demands of the legal industry.
To further expand their reach and influence, they are looking for a Social Media Specialist who can drive engagement and build a robust online presence, primarily focusing on LinkedIn and Facebook. This role will play a crucial part in amplifying their brand message to legal professionals across the globe.
Job Overview
As a Remote Social Media Specialist, you will be responsible for developing and executing a high-impact social media strategy to engage and grow our client’s audience in the legal education sector. Your primary focus will be LinkedIn, with additional responsibilities across Facebook. This role involves creating engaging and informative content, managing audience interactions, and analyzing the performance of campaigns to optimize future efforts.
Social Media Specialist || Key Responsibilities
- Social Media Strategy Development: You will oversee the entire social media strategy from conceptualization to execution. This includes developing a results-driven plan tailored to the legal education niche.
- Content Creation: Craft compelling, informative, and engaging content specific to the legal education space. This will include a mix of posts, articles, videos, and graphics designed to capture the attention of legal professionals.
- LinkedIn and Facebook Management: While your primary focus will be LinkedIn, you will also manage Facebook, ensuring that both platforms are used effectively to reach the target audience.
- Community Engagement: Build and foster an online community by interacting with followers, answering queries, and encouraging discussions that enhance the brand’s reputation.
- Analytics and Performance Monitoring: Continuously monitor social media trends, track key performance indicators (KPIs), and refine the strategy based on data-driven insights. Your goal will be to enhance engagement, boost follower count, and increase content reach.
- Campaign Optimization: Design, execute, and evaluate campaigns to ensure that social media efforts align with overall business goals. Use analytical tools to measure performance and implement improvements for better results.
- SEO and Digital Marketing: Leverage SEO techniques to ensure content is optimized for search engines, enhancing visibility and attracting more traffic. You will also contribute to digital marketing efforts by designing comprehensive digital marketing schedules.
- Graphic Design and Multimedia Creation: Create visually appealing and brand-aligned content using tools like Canva or Adobe. This will include original images that blend stock photos, product images, and other creative elements.
- Reporting and Evaluation: Track and report on social media metrics regularly, providing insights and recommendations for improving engagement, visibility, and audience growth.
Social Media Specialist Required Skills and Qualifications
- 3+ Years of Experience: You should have at least three years of experience in social media marketing, with a focus on LinkedIn. Experience in both B2B and B2C industries is a strong asset.
- Expertise in Social Media Strategy: Proven ability to develop and implement effective digital media strategies. You should be comfortable creating content that resonates with both legal professionals and a broader audience.
- Strong Writing and Communication Skills: Exceptional English communication skills are a must, with an emphasis on clear and concise copywriting.
- Graphic Design Proficiency: Experience using design tools like Canva or Adobe to create engaging social media content is essential.
- Legal Industry Experience: While not required, experience in the legal industry or advanced education is highly advantageous.
- SEO Knowledge: A solid understanding of SEO principles and how to incorporate them into social media content is essential to boost the visibility and reach of posts.
- Trend Awareness: You should have a keen understanding of social media trends and how to incorporate them into your strategy to stay ahead in the market.
- Self-Starter with Time Management Skills: The ideal candidate will be reliable, self-motivated, and able to manage their time effectively, especially when working remotely.
Why Join?
- Flexibility: Social Media Specialist Work remotely from anywhere in the world and enjoy the flexibility of a part-time role that could transition into full-time.
- Impact: Your work will have a direct impact on advancing legal education and shaping the future of legal professionals globally.
- Growth Opportunity: You will be part of an innovative and forward-thinking team, providing ample opportunities for professional development.
- Autonomy: You will have the independence to manage your time and execute your ideas without constant supervision.
How to Apply
If you’re excited about this opportunity and believe you’re the right fit, we’d love to hear from you! Please share your portfolio or samples of your work showcasing your social media expertise and content creation skills.
Location
- Remote (UK-based preferred but open to global candidates)
Contract Type
- Part-Time (Potential for full-time)
Join us in revolutionizing legal education and make your mark as a Social Media Specialist in this rewarding remote role.