Head of Social Media Marketing—UK (Lead Role)
We are seeking a strategic and visionary Social Media Marketing Lead to join our fast-paced, innovative marketing team as the Head of Social. This is a senior-level position responsible for driving the end-to-end social media strategy across all digital channels. The ideal candidate is a digital native with strong leadership skills, deep understanding of content marketing, and a passion for leveraging social media to build brand equity and drive measurable business outcomes.
As the Social Media Marketing Lead, you will manage a growing team of social strategists, content creators, and analysts. Your primary responsibility will be to craft, execute, and refine a comprehensive social media strategy that aligns with our overall marketing goals. From campaign planning to audience engagement, you will be the strategic brain behind our brand’s voice on platforms like LinkedIn, Instagram, TikTok, YouTube, X (formerly Twitter), and emerging networks.
This role is ideal for someone with a strong mix of creativity, analytical thinking, and leadership experience. We are looking for someone who understands what drives engagement and how to turn social interaction into tangible value.
Key Responsibilities of Social Media Marketing
1. Strategy Development and Execution
- Develop and lead a comprehensive, data-driven global social media strategy to drive awareness, engagement, traffic, and customer acquisition.
- Align the social strategy with wider marketing, branding, and business goals.
- Identify opportunities for new platform adoption, content types, and innovative social approaches.
2. Team Leadership and Collaboration
- Manage, mentor, and grow a talented team of social media managers, community specialists, and content producers.
- Foster a high-performing, collaborative, and creative team culture.
- Provide clear guidance, feedback, and support to ensure the successful execution of campaigns and day-to-day social activities.
3. Content and Campaign Oversight
- Oversee the planning, production, and distribution of high-quality social media content and storytelling assets.
- Ensure content aligns with brand voice, tone, and visual identity.
- Work cross-functionally with Brand, Creative, PR, Product Marketing, and Customer Support to ensure message consistency and integration.
4. Community Engagement and Reputation Management
- Lead the development of community engagement strategies to build strong, authentic relationships with followers and customers.
- Oversee real-time engagement, including responses to mentions, comments, and messages.
- Develop protocols for proactive and reactive communications during high-impact events or potential crises.
5. Data and Performance Analysis
- Measure performance across channels using analytics tools and dashboards.
- Monitor KPIs including reach, engagement, share of voice, sentiment, conversions, and ROI.
- Translate data into actionable insights and recommendations for improvement.
6. Trend Awareness and Innovation
- Keep pace with industry trends, competitor activity, and platform updates.
- Identify and test emerging formats, tools, and features to maintain a competitive edge.
- Bring innovative and culturally relevant ideas to the table that elevate brand presence and customer connection.
Requirements and Qualifications of Social Media Marketing
Professional Experience
- Minimum 7–10 years of experience in social media marketing, with at least 3 years in a leadership or head-of-role capacity.
- Demonstrated success in developing and executing large-scale social campaigns across multiple platforms.
- Experience in B2B, B2C, retail, or technology sectors is highly desirable.
Leadership and Communication
- Proven ability to lead and inspire teams across disciplines.
- Strong stakeholder management and interpersonal communication skills.
- Confident presenting strategies, performance data, and campaign concepts to senior leadership.
Strategic and Analytical Mindset
- Expertise in using analytics tools such as Sprout Social, Brandwatch, Google Analytics, and platform-specific dashboards.
- Ability to interpret data and use it to drive performance-based decisions.
- Understanding of paid social, influencer marketing, and integrated digital campaigns.
Creative Acumen
- A creative thinker with a strong sense of storytelling, design, and content creation.
- Ability to work with designers and video producers to bring compelling content to life.
- A passion for brand building, digital innovation, and trendsetting.
Organisational Skills
- Highly organized with excellent attention to detail.
- Strong project management abilities and experience handling multiple campaigns simultaneously.
- Ability to work in a fast-paced environment and adapt quickly to change.
What We Offer in Social Media Marketing
- Competitive salary with annual performance bonus
- Hybrid working model with flexible hours
- 25+ days holiday plus bank holidays
- Enhanced parental leave policies
- Private healthcare plan
- Company pension scheme
- Personal development budget and training opportunities
- Collaborative, inclusive, and purpose-driven work culture
- The chance to make a significant impact on a global brand
Why Work With Social Media Marketing?
This is a unique opportunity to lead social media for a company with an ambitious growth roadmap and a strong emphasis on brand building. You will play a pivotal role in shaping how we show up online, how we engage with communities, and how we translate digital culture into real-world value. You’ll have the autonomy to innovate, the support of a world-class marketing team, and the resources to make bold, creative moves.
We believe social media is more than just marketing—it’s our frontline for storytelling, reputation, and customer experience. As Head of Social, you’ll be at the heart of this mission.
How to Apply in Social Media Marketing
Please submit your CV and a cover letter highlighting your social media leadership experience, strategic thinking, and examples of successful campaigns you’ve led. If available, include links to social accounts or portfolios you’ve managed.
