Social Media Manager Jobs – Instagram, TikTok, Pinterest, US
Social Media Manager – Luxury Beauty & Lifestyle Brand (United States)
Compensation: US$25–$35 an hour
Platforms: Instagram, TikTok, Facebook, Pinterest, X (Twitter)
Are you a creative strategist with a passion for digital storytelling? Do you thrive in the fast-paced world of social media and have a proven track record of building strong online communities? If so, our luxury beauty and lifestyle company is searching for you. We are looking for an experienced Social Media Manager to lead our presence on Instagram, TikTok, Pinterest, Facebook, and X, helping us grow our reach, build engagement, and drive meaningful connections with our audience.
This role offers the opportunity to work with a forward-thinking brand that values creativity, innovation, and data-driven results. As part of our team, you’ll collaborate closely with internal departments and content creators to ensure our social media presence reflects the essence of our brand while delivering measurable business growth.
Key Responsibilities
As our Social Media Manager, you will take ownership of all brand-related social channels. Your day-to-day responsibilities will include:
1. Content Management & Posting
- Oversee the creation, scheduling, and daily posting of content across Instagram, TikTok, Pinterest, Facebook, and X.
- Ensure that every piece of content reflects our luxury brand identity while appealing to a broad, engaged audience.
- Develop visually compelling stories, reels, and short-form videos that align with current trends while remaining authentic to the brand.
2. Campaign & Collaboration
- Work hand-in-hand with internal team members and creative partners to plan promotional campaigns, product launches, and seasonal content strategies.
- Collaborate with influencers, content creators, and industry partners to expand our brand reach and strengthen credibility.
- Execute cross-platform campaigns that are not only creative but also strategically designed to maximize engagement and conversions.
3. Paid Advertising & Promotions
- Create and manage paid ad campaigns across Meta Ads, TikTok Ads, and other relevant platforms.
- Optimize ad spend to ensure the best possible ROI while targeting the right audiences.
- Drive qualified leads, boost product awareness, and generate sales through well-executed advertising strategies.
4. Analytics & Performance Monitoring
- Track, analyze, and report on performance metrics including follower growth, engagement rates, reach, and conversions.
- Use analytics tools to gain insights into audience behavior and optimize strategies for continuous improvement.
- Provide monthly reports with actionable recommendations to refine content and campaign performance.
5. Community Growth & Engagement
- Proactively engage with followers by responding to comments, messages, and mentions.
- Foster a sense of community and create brand advocates by building authentic relationships with audiences.
- Implement follower growth strategies that align with business objectives.
6. Trend & Market Awareness
- Stay ahead of industry changes by monitoring algorithm updates, platform features, and new social media tools.
- Identify emerging content formats and adapt them into brand-relevant content.
- Ensure our brand remains competitive and innovative in the beauty and lifestyle space.
Qualifications & Skills
We are seeking a candidate who can combine creativity with strategic expertise. The ideal Social Media Manager will possess the following:
- 5+ years of professional experience managing brand social media accounts across multiple platforms.
- Proven experience in paid advertising, campaign creation, and performance tracking.
- A deep understanding of analytics, metrics, and data-driven social growth strategies.
- Strong visual storytelling skills with a keen eye for aesthetics, branding, and audience alignment.
- Excellent collaboration and communication skills for working with diverse teams and external partners.
- Demonstrated ability to adapt quickly to industry trends and platform changes.
- Previous experience in the beauty, lifestyle, or fashion industries is highly desirable.
Why Join Us?
At our luxury beauty and lifestyle company, we are not just building products—we are shaping a community and inspiring confidence. As a Social Media Manager, you will be at the forefront of how we tell our story and connect with people around the world. This is more than just a social media role—it’s an opportunity to leave your mark on a brand that is growing, evolving, and making an impact.
Here’s what we offer:
- Competitive pay of US$25–$35 an hour, based on experience.
- A flexible and supportive work environment where creativity is encouraged.
- Opportunities for career growth and skill development through exposure to high-level campaigns.
- The chance to work with a luxury brand in beauty and lifestyle, an industry built on innovation and storytelling.
- Collaboration with a passionate and talented team dedicated to excellence.
What We’re Looking For
We want a strategic thinker who is also hands-on. Someone who understands the mechanics of algorithms and analytics but also has the creativity to develop bold campaigns. The right candidate will be motivated by results and energized by the creative challenges of managing multiple platforms.
If you are passionate about beauty, lifestyle, and digital culture—and you want to help shape the future of our brand—this position is for you.
How to Apply
If this sounds like the perfect fit, we’d love to hear from you! Please submit your resume along with your portfolio or examples of social media accounts you’ve managed. Showcase your ability to drive engagement, manage campaigns, and produce content that resonates.
Apply today and become part of a company where your creativity, strategic mindset, and passion for social media will truly make an impact. Together, we’ll continue building a luxury brand that inspires, connects, and grows.