Hiring Social Advertising Specialist – USA | Work from Home
Join High Level Marketing (HLM) || Your Opportunity to Shine as a Social Advertising Specialist!
Welcome to High Level Marketing (HLM), where we are more than just a typical digital marketing agency—we are a team of innovators who love to disrupt the status quo! With our vibrant energy and engaging culture, we not only create exceptional experiences for our clients but also foster an environment where our team members thrive. Our focus on home services and aesthetic health care gives us a unique edge, but our client base is as diverse as it is dynamic. We pride ourselves on delivering customized marketing packages tailored to each client’s specific needs and goals.
At HLM, we don’t just hire employees; we bring in talent to elevate our game. We believe that our team members are as important as our clients, and we are committed to building an inclusive culture that values your expertise. Whether you’re a marketing maestro, creative visionary, or data-driven strategist, HLM is the place to grow your career, all while enjoying the perks of working remotely. If you’re looking for a role where your skills are recognized and your creativity is encouraged, read on—we want you on our team!
Overview || Social Advertising Specialist
We are on the hunt for a highly skilled Social Advertising Specialist to join our growing team. As a Social Advertising Specialist, your primary responsibility will be to develop and execute paid social media advertising campaigns that drive key business objectives, such as brand awareness, lead generation, and sales growth. The ideal candidate is not only creative but also analytical, able to transform data into actionable insights that improve campaign performance across platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, and Pinterest.
Social Advertising Specialist || Key Responsibilities
- Campaign Strategy & Execution: You will develop and implement paid advertising campaigns on major social platforms, ensuring they align with the overall business goals. Whether we’re driving lead generation, building brand awareness, or increasing sales, your strategic planning will play a pivotal role in campaign success.
- Collaborate on Content Creation: Work closely with the content and design teams to create compelling ads that align with brand messaging. Your input will help craft visuals and copy that engage audiences and drive conversions.
- Target Audience Research & Segmentation: Conduct in-depth research to define and segment target audiences based on demographics, behaviors, and interests. This ensures each campaign reaches the right people, maximizing return on investment (ROI).
- Budget Management: Efficiently manage and allocate budgets across multiple platforms, adjusting as necessary to meet performance goals. You’ll need to monitor spending to ensure optimal performance and ROI for each campaign.
- Data-Driven Performance Tracking: Using tools like Google Analytics, Facebook Ads Manager, and other platform-specific analytics, you will monitor campaign performance and track key performance indicators (KPIs). Generate detailed reports with actionable insights to keep the team and clients informed.
- A/B Testing for Optimization: Conduct A/B tests on ad copy, visuals, and targeting strategies to continuously improve campaign effectiveness. You’ll help identify what works best to optimize future ads.
- Stay Updated on Trends: The world of digital marketing moves fast, and it’s essential to stay on top of the latest tools, trends, and best practices. Your commitment to continuous learning will help improve our overall campaign performance.
- Client Collaboration: In some cases, you’ll work directly with clients, providing updates on campaign performance and recommendations for improvement. Strong communication skills will be key here to ensure client satisfaction.
Social Advertising Specialist || Qualifications
To be successful in this role, we require the following qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
- 2-4 years of experience in paid social media advertising, preferably in an agency or fast-paced environment.
- Proficiency with platforms like Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and more.
- Strong analytical skills, with a focus on interpreting data to drive campaign optimization.
- Excellent understanding of audience targeting, ad formats, bidding strategies, and budgeting for maximum impact.
- Experience with tools like Google Analytics, Hootsuite, and HubSpot.
- Expertise in A/B testing, conversion rate optimization (CRO), and managing multichannel campaigns.
- Exceptional communication and organizational skills, with the ability to manage multiple campaigns simultaneously.
Social Advertising Specialist || Preferred Skills
- Experience in Healthcare and Home Services lead generation.
- Certifications in Google Ads or Facebook Blueprint.
- Basic knowledge of SEO and organic social strategies.
- Familiarity with design tools like Canva and Photoshop.
- Experience with Google Tag Manager, Meta Event Pixel, and LinkedIn Insights Tag.
Social Advertising Specialist || Benefits & Perks
At HLM, we offer competitive salaries and a comprehensive benefits package:
- Social Advertising Specialist Starting salary of $45,000+, with ample growth opportunities.
- Health and Wellness benefits, including Medical, Dental, and Vision.
- Employer-sponsored 401(k) and Roth options.
- Paid time off: Flexible vacation policy after 1 year of employment and sick time.
- Work-life balance: Enjoy remote work, Focus Fridays, and Summer Fridays.
- Parental leave: Paid leave for maternity, paternity, adoption, or fostering.
- A fun and inclusive remote culture: Our Culture Committee works hard to keep things lively with regular virtual events.
Work Conditions
Social Advertising Specialist position is remote, but you’ll still have the opportunity to collaborate closely with your team and clients through digital platforms. You’ll spend much of your time using office equipment like computers and may occasionally need to perform physical tasks such as lifting up to 25 lbs.
Equal Opportunity Employer
At HLM, we are committed to fostering diversity and providing equal opportunities for all applicants. All qualified candidates will receive fair consideration, regardless of race, gender, sexual orientation, disability, or any other legally protected status. If you require accommodations during the hiring process due to a medical condition or disability.
Ready to join a forward-thinking company that values creativity, data-driven insights, and a collaborative team culture? Apply today and let’s craft amazing campaigns together!