SEO Specialist Remote UK
SEO Specialist
We are seeking a highly skilled and motivated Freelance SEO Specialist to enhance our online presence and drive organic traffic to our website. The ideal candidate will have extensive experience in SEO, including keyword research, on-page and off-page optimization, and technical SEO. This freelance position offers flexibility and the opportunity to work with a dynamic team on a variety of projects.
Key Responsibilities:
1. Keyword Research and Analysis:
– Conduct thorough keyword research to identify opportunities for driving organic traffic.
– Analyze competitor websites to determine effective keyword strategies.
– Develop keyword plans to target relevant and high-traffic search terms.
2. On-Page Optimization:
– Optimize website content, meta tags, headings, and URLs for target keywords.
– Ensure website content is SEO-friendly and follows best practices for readability and engagement.
– Implement internal linking strategies to improve website navigation and user experience.
3. Technical SEO:
– Conduct regular technical audits of the website to identify and fix issues that may impact search engine rankings.
– Optimize website speed, mobile responsiveness, and overall performance.
– Implement structured data, XML sitemaps, and robots.txt optimizations.
4. Content Strategy and Creation:
– Collaborate with content creators to develop SEO-optimized content, including blog posts, articles, and landing pages.
– Provide guidelines for keyword usage, meta descriptions, and other SEO best practices.
– Monitor and suggest improvements for existing content to enhance search visibility.
5. Off-Page Optimization:
– Develop and execute link-building strategies to improve domain authority and search engine rankings.
– Monitor backlink profiles and disavow harmful links when necessary.
– Engage with relevant online communities and influencers to promote content and build high-quality backlinks.
6. Analytics and Reporting:
– Use tools like Google Analytics, Google Search Console, and other SEO tools to monitor website performance.
– Track key metrics such as organic traffic, keyword rankings, and conversion rates.
– Provide detailed reports and actionable insights to stakeholders on a regular basis.
7. Stay Updated:
– Stay current with the latest SEO trends, algorithm updates, and best practices.
– Continuously learn and adapt to new SEO tools and techniques.
Qualifications:
– Proven experience as an SEO Specialist or similar role, with a strong portfolio of successful SEO projects.
– In-depth knowledge of SEO principles, algorithms, and best practices.
– Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
– Strong understanding of HTML, CSS, and JavaScript as they relate to SEO.
– Excellent analytical and problem-solving skills.
– Strong communication and collaboration skills.
– Ability to work independently and manage multiple projects simultaneously.
– Familiarity with content management systems (CMS) like WordPress is a plus.
Work Environment:
– This is a freelance position with flexible working hours.
– The specialist is expected to provide their own equipment and have reliable internet access.
– Communication and project management will primarily be conducted through virtual meetings and collaboration tools.
Application Process:
Interested candidates should submit their resume, a cover letter, and examples of successful SEO projects they have worked on. Please include metrics that demonstrate the impact of your SEO strategies.
Job Type: Freelance
Work Location: Remote