SEO Specialist (Remote, USA) – Join a Top Digital Team!
Why a Remote SEO Specialist Role at DICK’S Sporting Goods Is a Game-Changer for Digital Marketing Professionals
In today’s fast-paced digital world, having a strong online presence is essential for any successful brand. Search Engine Optimization (SEO) plays a key role in driving visibility, traffic, and ultimately, sales. At DICK’S Sporting Goods, a company known for its commitment to innovation and excellence, the SEO Specialist position offers an exciting opportunity to take charge of organic growth strategies across some of the most recognized sporting goods brands in the country—including Golf Galaxy and Field & Stream.
This remote SEO Specialist role is tailored for individuals who are passionate about data, love analyzing search behavior, and want to make a tangible impact on high-traffic eCommerce platforms. You’ll work closely with internal teams and trusted external partners to drive measurable growth across multiple web properties. If you’re looking for a career that blends strategy, analytics, and cutting-edge marketing, this opportunity is for you.
What Makes This Role Stand Out
The SEO Specialist at DICK’S Sporting Goods isn’t just another digital marketing position. It’s a multi-faceted, high-impact role that combines strategic planning, hands-on optimization, and cross-functional collaboration. You’ll work directly with the SEO Senior Analyst to bring ideas to life, enhance search visibility, and ensure the company’s online presence stays ahead of search engine trends.
From on-page optimization and mobile SEO to local search initiatives, this position allows you to dive into various SEO channels and innovate beyond the basics. You’ll be empowered to develop strategies backed by data, refine content performance, and guide technical teams in implementing enhancements that drive real results.
Key Responsibilities That Matter
This role involves much more than simply inserting keywords or checking ranking reports. As the SEO Specialist, you’ll be expected to:
- Analyze web traffic and business metrics from multiple data sources to inform and adjust SEO strategies.
- Monitor keyword rankings across different brand sites and use top SEO tools to track fluctuations and performance.
- Collaborate with internal teams such as Site Merchandising, Content, Marketing, and Analytics to align SEO initiatives with broader business goals.
- Coordinate with external vendors including platforms like SearchDex, Brandify, and Branding Brand to execute technical implementations and manage large-scale projects.
- Create SEO reporting dashboards, interpret trends, and lead strategy discussions with business teams and even senior leadership.
- Manage and prioritize SEO content updates, assigning tasks to SEO content specialists based on insights, seasonality, and trends.
- Own the full lifecycle of multiple SEO projects, ensuring deadlines are met, results are tracked, and outcomes are clearly communicated.
What’s exciting about this role is its scope and autonomy. You won’t just be reacting to changes—you’ll be leading initiatives and bringing creative, data-driven solutions to the table.
Qualifications You’ll Need to Succeed
If you’ve got a solid foundation in SEO and are ready to take your skills to the next level, this role is a perfect match. Here’s what you need:
- A Bachelor’s degree, preferably in Marketing or Communications (other degrees will also be considered).
- At least 1–3 years of experience working in SEO, with a clear understanding of how search engines operate and how to improve rankings.
- Proficiency in tools such as Google Analytics, Adobe Analytics, or Coremetrics for performance tracking.
- Familiarity with platforms like SearchDex Verdandi, WebSphere Commerce, or other CMS and eCommerce systems.
- A working knowledge of related areas such as SEM, social media, mobile optimization, and customer behavior analysis.
- Strong understanding of SEO best practices, search engine algorithms, keyword research, and content optimization.
The role also requires someone who is a great communicator, capable of working across departments and presenting SEO results and strategies to both technical teams and leadership.
Why Work at DICK’S Sporting Goods?
DICK’S Sporting Goods is more than just a retailer—it’s a brand dedicated to helping people lead active, healthy lives. The company fosters a culture of collaboration, innovation, and growth. As part of the SEO team, you’ll join a talented group of professionals who are passionate about digital strategy and dedicated to staying ahead of industry trends.
You’ll enjoy a competitive salary, with a targeted pay range between $47,300 and $78,900, depending on experience, location, and internal equity. But that’s just the beginning.
The company offers a comprehensive benefits package that may include:
- Performance incentives
- Equity opportunities
- Health and wellness benefits
- Generous paid leave programs
- Ongoing training and career development
- A fully remote work option, supporting a flexible lifestyle
DICK’S Sporting Goods is also committed to equitable pay practices, reviewing compensation regularly to ensure fairness across roles and teams.
Join a Digital Team That Delivers Results
If you’re passionate about SEO, thrive on using data to guide decisions, and love working in a fast-paced, team-oriented environment, then DICK’S Sporting Goods wants to hear from you. This is your chance to contribute to the success of a nationally recognized brand, sharpen your skills, and be part of a digital transformation journey.
Apply now and take your career to the next level in a role that values both creativity and analytical thinking.