SEO Content Strategist | Job highlights

Identified by Google from the original job post

Qualifications

  • Bachelor’s degree in English, communications, journalism or equivalent
  • 5 years of experience in SEO and web content strategy
  • Web content management system platform experience
  • Experience or certifications in SEO best practices
  • A portfolio of samples or case studies to show what content challenges you’ve tackled in your career thus far
  • Initiative and the ability to self-start and self-lead
  • ***To be eligible to contract at this client you must be able to pass a drug test and criminal background check

Responsibilities

  • is self-motivated, data-driven, and dedicated to improving website content to support business-driven search priorities
  • drives SEO content strategy for all business segments through both big-picture ideas and detail-obsessed content writing and editing
  • Lead the audit, assessment, enhancement and constant monitoring of all SEO-driven website content
  • Lead the analysis of organic search performance for all business segments by continuously monitoring KPIs through Customer Journey Analytics, customizing dashboards, and identifying gaps
  • Lead the development of in-house SEO best practices and authoring guidance to support organic traffic and engagement optimization for all segments
  • Collaborate with SEO and content creation vendors to deliver effective long-tail keywords and associated supporting content
  • Execute an enterprise SEO strategy that drives business goals and builds readers’ health and insurance knowledge
  • Write, edit and review copy that reflects clients brand, tone of voice and position in the market while following our brand and web content guidelines
  • Collect input from partners and usher content through the review process to ensure timely web publishing
  • Apply design thinking and UX principles to page authoring
  • Produce and review content that meets ADA compliance guidelines and support efforts to ensure accessibility

Job description

Our client, a nationally recognized and award-winning company in the health insurance vertical, has a contract opening for a SEO Content Strategist . They have over 4 million customers and 5,000+ employees dedicated to providing innovative solutions that simplify the healthcare system, improve efficiency and outcomes while reducing costs.

Location: ** While the position is Remote, work from home, you must reside in North Carolina or one of the following states: Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Missouri, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, and Wyoming.

Contract Duration: 6 + Months

Required Skills & Experience
• Bachelor’s degree in English, communications, journalism or equivalent
• 5 years of experience in SEO and web content strategy
• Web content management system platform experience
• Experience or certifications in SEO best practices
• A portfolio of samples or case studies to show what content challenges you’ve tackled in your career thus far
• Initiative and the ability to self-start and self-lead

Desired Skills & Experience
• Master’s degree in digital storytelling, human-computer interaction, or related fields
• Experience writing content for regulated industries with both B2B and B2C audiences
• Adobe suite experience with deep AEM platform expertise
• A transformational, digital-first mindset

What You Will Be Doing
• is self-motivated, data-driven, and dedicated to improving website content to support business-driven search priorities
• drives SEO content strategy for all business segments through both big-picture ideas and detail-obsessed content writing and editing
• Lead the audit, assessment, enhancement and constant monitoring of all SEO-driven website content
• Lead the analysis of organic search performance for all business segments by continuously monitoring KPIs through Customer Journey Analytics, customizing dashboards, and identifying gaps
• Lead the development of in-house SEO best practices and authoring guidance to support organic traffic and engagement optimization for all segments
• Collaborate with SEO and content creation vendors to deliver effective long-tail keywords and associated supporting content
• Execute an enterprise SEO strategy that drives business goals and builds readers’ health and insurance knowledge
• Write, edit and review copy that reflects clients brand, tone of voice and position in the market while following our brand and web content guidelines
• Collect input from partners and usher content through the review process to ensure timely web publishing
• Apply design thinking and UX principles to page authoring
• Produce and review content that meets ADA compliance guidelines and support efforts to ensure accessibility
• ***To be eligible to contract at this client you must be able to pass a drug test and criminal background check

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