Senior Executive – Social Media Marketing
Certainly! Based on the information available, here’s a comprehensive job description for the Senior Executive – Social Media Marketing role at Apparel Group in Dubai, UAE:
Senior Executive – Social Media Marketing
Location: Dubai, UAE
Company: Apparel Group
Employment Type: Full-Time
Experience Required: 4–9 years
Industry: Fashion & Retail
Department: Digital Marketing / Social Media
Position Objective
The Senior Executive – Social Media Marketing will be responsible for managing all social media channels and campaigns to sustain an engaging audience experience and increase engagement and online audience satisfaction. The role involves researching and analyzing social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. The individual will work in alignment with various departments to promote the overall brand through social media channels. (GulfTalent)
Key Responsibilities
- Oversee the group’s brands’ social media accounts management and online reputation management.
- Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
- Coordinate social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
- Audit and analyze social media presences, including digital advertising costs and returns.
- Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
- Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
- Monitor and develop reports on competitor activity within social media spaces. (GulfTalent)
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- 4–9 years of experience in social media management, content creation, or digital marketing.
- Proficiency in social media platforms and analytics tools.
- Strong communication and interpersonal skills.
- Ability to work collaboratively with cross-functional teams.(classifiedjobs in UAE)
About Apparel Group
Apparel Group is a global fashion and lifestyle brand conglomerate headquartered in Dubai, UAE. Founded by Sima Ved in 1996, the company operates over 2,300 retail stores with more than 85 brands across 14 countries, including the UAE, Oman, Bahrain, Kuwait, Saudi Arabia, Malaysia, Thailand, Singapore, India, Pakistan, Egypt, South Africa, and Indonesia. The group’s brand portfolio includes renowned names such as Nine West, Tommy Hilfiger, Kenneth Cole, Aldo, and Tim Hortons. (Wikipedia)
Note: For the most accurate and up-to-date information regarding this position, please refer to the official Apparel Group careers page or the original job listing.
