Senior Digital Marketing Manager
We are seeking a dynamic and hands-on senior digital marketing manager to lead and execute our digital marketing strategy.
This role is integral to driving growth across all our Senior Digital Marketing Manager channels, with a focus on SEO, paid media, social media, and conversion rate optimization (CRO).
The ideal candidate will also have technical expertise to manage our website and experience in overseeing SEO and SEM agencies to deliver measurable results.
A Senior Digital Marketing Manager is a highly skilled professional responsible for developing, implementing, and managing digital marketing strategies to drive brand awareness, lead generation, customer engagement, and revenue growth. This role involves overseeing various digital marketing channels, including SEO, PPC, social media, email marketing, content marketing, and web analytics, ensuring that all campaigns align with business objectives and industry best practices.
As a senior leader in the marketing team, the Senior Digital Marketing Manager collaborates with cross-functional teams, including product development, sales, and creative teams, to craft compelling marketing campaigns that enhance brand visibility and customer retention. A deep understanding of digital tools, automation platforms, and data-driven decision-making is essential to optimize marketing performance and ROI.
Requirements of senior digital marketing manager
• 5-7 years experience in digital marketing, SEO, paid media,and social media. Cybersecurity experience is a plus.
• Experience managing SEO and collaborating with agencies.
• Experience with developing and executing SEM strategy including keyword research and competitive insights gathering
• Experience with Google Analytics, Google AdWords, LinkedIn, and 6Sense
• Ability to dive into data, uncover insights and optimize campaigns appropriately
• Knowledge of A/B testing and CRO tools (e.g., Optimizely, Google Optimize)
• Strong communication skills with ability to collaborate cross-functionally
• Up-to-date with the latest trends and best practices in digital marketing and Measurement.
Key responsibilities of senior digital marketing manager
Developing and executing digital marketing campaigns, conducting market research, analyzing customer behavior, and leveraging digital trends to stay ahead of the competition. The role requires expertise in SEO strategies, Google Ads, social media advertising, and performance marketing, ensuring that all marketing efforts contribute to business growth.
Additionally, a Senior Digital Marketing Manager plays a crucial role in content marketing, working closely with content creators to develop high-quality, engaging content that resonates with the target audience. Email marketing automation and CRM strategies are also key components, ensuring personalized and effective communication with potential and existing customers.
Data analysis and reporting are integral to the role, with the manager regularly tracking KPIs, analyzing campaign performance, and making data-driven recommendations. Familiarity with analytics tools such as Google Analytics, SEMrush, HubSpot, and various social media insights platforms is crucial for measuring success and optimizing future campaigns.
• Lead on-page, off-page, and technical SEO strategies to improve search engine rankings and organic traffic, aligning with internal and external resources to achieve goals.
• Own the strategy and execution for paid digital marketing programs, including SEM, retargeting, display, email nurture and paid social, through management of the paid media budgets and agency.
• Establish A/B testing programs across all channels, analyze performance to identify and implement improvements, and create marketing playbooks.
• Collaborate with cross-functional teams to align digital strategies with broader business goals.
• Be data-obsessed. Continuously track campaign effectiveness and efficiency and create a feedback loop for the team, driving performance learnings across the entire marketing funnel and buyers’ journe
To excel in this role, a Senior Digital Marketing Manager must possess strong leadership, strategic thinking, and project management skills. They must be adept at budget management, A/B testing, conversion rate optimization (CRO), and customer journey mapping to enhance the effectiveness of digital marketing efforts. Strong communication and problem-solving skills are necessary to navigate the dynamic digital landscape and adapt to emerging trends.
With the ever-evolving nature of digital marketing, staying up-to-date with the latest technologies, AI-driven marketing automation, and data privacy regulations is vital. A successful Senior Digital Marketing Manager combines creativity with analytical skills, ensuring that campaigns are both engaging and performance-driven.
In summary, the Senior Digital Marketing Manager is a key driver of business success, leveraging digital platforms, innovative marketing techniques, and data analytics to achieve ambitious marketing goals. Whether working in e-commerce, SaaS, healthcare, or any other industry, this role requires a mix of creativity, analytical skills, and leadership to thrive in today’s competitive digital landscape.