Paid Media Strategist | Remote UK | £35K–£45K per year
About Paid Media Strategist:
Paid Media Strategist are a fast-growing digital marketing agency delivering data-driven campaigns for brands across the UK and beyond. With a passion for performance, we help our clients grow through targeted, measurable, and creative media strategies. We work across a range of industries including eCommerce, SaaS, B2B, and lifestyle brands. We’re now looking for a talented Paid Media Strategist to join our dynamic and remote-first team.
If you’re a data-driven marketer with experience managing paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and more—this is your chance to make a real impact in a high-performance, collaborative environment.
Role Overview of Paid Media Strategist:
As a Paid Media Strategist, you’ll be responsible for developing, executing, and optimising multi-channel paid advertising strategies for our clients. You’ll take ownership of campaign planning, budget management, ad creative testing, reporting, and performance analysis. Your insights and strategic input will directly influence client results and help shape the direction of our digital advertising services.
You’ll work closely with clients, account managers, and creative teams to ensure campaigns are not only aligned with client goals but also continuously improved to exceed expectations.
Key Responsibilities of Paid Media Strategist:
- Plan and manage paid media campaigns across platforms including Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), LinkedIn, and TikTok.
- Build comprehensive media strategies tailored to client goals (e.g., lead generation, eCommerce ROAS, awareness).
- Conduct thorough keyword research, audience segmentation, and competitor analysis to guide campaign planning.
- Write engaging ad copy and collaborate with design teams on creative assets that drive performance.
- Monitor campaign performance on a daily/weekly basis, making adjustments to bids, audiences, creatives, and budgets as needed.
- Set up conversion tracking using Google Tag Manager, GA4, Meta Pixel, and other tools as required.
- Analyze and report on key performance metrics such as CTR, CPC, CPA, ROAS, and more.
- Provide clients with regular performance updates and strategic recommendations for growth.
- Stay updated with industry trends, algorithm updates, and new platform features.
- Participate in internal training and knowledge sharing with fellow strategists and junior team members.
What We’re Looking For: Paid Media Strategist
- 2+ years of experience managing paid media campaigns (agency or in-house).
- Proven experience with Google Ads, Meta Ads, and at least one other platform (LinkedIn, TikTok, Pinterest, etc.).
- Solid understanding of performance marketing metrics and how to optimize for them.
- Confident using Google Analytics (especially GA4), Google Tag Manager, and Looker Studio.
- Strong Excel/Google Sheets skills for analysis and reporting.
- Creative mindset with the ability to write high-performing ad copy and ideate on visual assets.
- Excellent communication skills—both written and verbal.
- Comfortable presenting campaign results and strategies to clients or internal stakeholders.
- Ability to manage multiple client accounts with varying budgets and goals.
Desirable (But Not Required) in Paid Media Strategist:
- Google Ads and Meta Blueprint certifications.
- Experience with eCommerce platforms like Shopify, WooCommerce, or Magento.
- Knowledge of A/B testing methodologies and CRO best practices.
- Familiarity with remarketing strategies and customer journey mapping.
- Experience with automation tools like Zapier, HubSpot, or CRM integrations.
Why Join Us as Paid Media Strategists?
- Fully Remote: Work from anywhere in the UK. We operate a 100% remote setup with flexible working hours.
- Career Growth: Regular training, performance reviews, and a tailored development plan.
- Client Variety: Work with diverse clients across different industries and stages of growth.
- Culture: A collaborative, transparent, and supportive team environment where your ideas matter.
- Time Off: Generous annual leave plus paid public holidays.
- Perks: Monthly wellness stipend, home office allowance, and access to industry events and training.
Salary & Benefits in Paid Media Strategist:
- £35,000–£45,000 per year (depending on experience)
- Flexible working hours
- Remote-first culture
- Annual training and professional development budget
- Performance bonuses and incentives
- 25 days holiday + UK public holidays
- Company laptop and equipment provided
How to Apply in Paid Media Strategist:
If you’re passionate about paid media and ready to take ownership of impactful campaigns, we’d love to hear from you. Submit your CV along with a short cover letter explaining why you’re the right fit for this role.