Paid Media Manager – Digital Marketing | £50K–£80K UK
About Paid Media Manager:
Are you passionate about data-driven marketing strategies, campaign performance, and ROI? We are seeking a highly motivated Paid Media Manager to join our dynamic digital marketing team in the UK. In this key role, you will be responsible for developing and executing paid media campaigns across a variety of platforms including Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic channels. Your objective will be to drive qualified traffic, increase conversions, and optimize customer acquisition cost (CAC) through strategic media buying.
This is a fantastic opportunity to join a growing and innovative company where your expertise will directly influence digital growth strategies and marketing results. If you thrive in a fast-paced environment, have a passion for numbers, and love the challenge of delivering high-performing campaigns, this role is for you.
Key Responsibilities of Paid Media Manager:
- Plan, manage, and optimize paid media campaigns across PPC (Google, Bing), paid social (Meta, LinkedIn, TikTok), and display/programmatic platforms.
- Work closely with the Digital Marketing Director and Creative Team to develop ad creatives, messaging strategies, and A/B tests.
- Conduct keyword research, audience segmentation, and performance forecasting to guide strategic ad spending.
- Manage monthly media budgets ranging from $10K to $100K, ensuring efficient allocation of resources for maximum ROI.
- Monitor daily performance metrics (CTR, CPC, ROAS, CAC, CPM) and make data-driven decisions to optimize campaign outcomes.
- Utilize analytics platforms (Google Analytics, GA4, Meta Business Suite, etc.) to produce insightful performance reports.
- Stay ahead of digital media trends and changes in ad platform algorithms to adjust strategies accordingly.
- Collaborate with internal teams (SEO, content, CRM) to ensure alignment on broader marketing goals and funnel stages.
- Present campaign results, learnings, and growth strategies to stakeholders during bi-weekly or monthly meetings.
- Explore and experiment with new ad formats, platforms, and technologies to remain competitive and innovative.
Requirements in Paid Media Manager:
- Proven experience (3–5 years minimum) in managing paid media campaigns, ideally within an agency or fast-paced in-house digital marketing team.
- Strong command of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other advertising platforms.
- Experience in using Google Analytics (GA4), Google Tag Manager, and data visualization tools such as Looker Studio or Tableau.
- Deep understanding of customer journeys, conversion funnels, attribution models, and lifetime value (LTV).
- Ability to interpret performance data, generate actionable insights, and communicate findings clearly.
- Comfortable managing budgets, pacing spend, and ensuring financial accountability.
- Self-motivated, highly organized, and able to work independently as well as within cross-functional teams.
- Strong written and verbal communication skills.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field is preferred. Relevant certifications (e.g. Google Ads, Meta Blueprint) are a plus.
Desirable Skills in Paid Media Manager:
- Experience with programmatic advertising and Demand-Side Platforms (DSPs).
- Familiarity with eCommerce platforms (e.g., Shopify, Magento) and performance marketing strategies for B2C brands.
- Creative mindset with an eye for compelling ad copy and visual performance.
- Proficiency in Excel/Google Sheets for campaign tracking and reporting.
- Experience with remarketing strategies, lookalike audiences, and dynamic ads.
What We Offer in Paid Media Manager:
- Competitive salary package (US$50K–US$80K/year, commensurate with experience).
- Performance-based bonuses and growth incentives.
- Flexible hybrid/remote working options.
- 25 days of paid holiday plus bank holidays.
- Access to training, courses, and certifications to support your professional development.
- A collaborative, friendly team culture with regular team events and check-ins.
- Opportunities for career progression in a growing company with international reach.
- Exposure to exciting clients and industry-leading tools and platforms.
About Us:
We are a forward-thinking digital marketing agency (or in-house marketing department, depending on your company) committed to delivering high-impact growth for our clients and brands. Our approach is rooted in performance marketing, analytics, and creativity. With a focus on measurable outcomes and innovative thinking, we help brands scale and connect with their audiences in meaningful ways. As part of our Paid Media team, you’ll be working at the forefront of digital advertising, shaping campaigns that drive real business results.
How to Apply in Paid Media Manager:
If you’re an ambitious Paid Media Manager looking to take your career to the next level, we want to hear from you! Please submit your CV, a short cover letter, and examples or results of paid media campaigns you’ve managed. Include performance metrics or case studies if available.
