Remote Paid Media Manager (UK) | £50K–£80K/Year
About Paid Media Manager
We are a fast-growing digital marketing agency specializing in performance-driven campaigns that deliver measurable results. Our diverse portfolio spans e-commerce, tech, SaaS, and B2B brands, and we pride ourselves on being strategic partners to our clients, not just service providers. With a collaborative team culture, cutting-edge tools, and a passion for innovation, we’re now looking for a highly motivated and experienced Paid Media Manager to join our remote team in the UK.
Role Overview of Paid Media Manager
As a Paid Media Manager, you will be responsible for developing, implementing, and optimizing paid media campaigns across various platforms including Google Ads, Meta (Facebook/Instagram), LinkedIn, and more. Your focus will be on driving traffic, leads, and revenue growth for our clients while maintaining strong ROAS and CPA metrics.
You will work closely with cross-functional teams including creative, analytics, and client services to ensure our campaigns are aligned with broader marketing goals. This is a hands-on role requiring both strategic thinking and deep platform expertise.
Key Responsibilities of Paid Media Manager
- Strategy Development: Design and execute comprehensive paid media strategies tailored to each client’s goals and audience.
- Campaign Management: Set up, launch, monitor, and optimize campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIn, TikTok, and others.
- Budget Allocation: Manage monthly ad spend budgets (ranging from £10K–£500K+) effectively to maximize ROI.
- Performance Optimization: Conduct A/B testing, analyze campaign data, and make real-time adjustments to improve KPIs (CTR, CPA, ROAS, conversions).
- Reporting & Analytics: Prepare detailed campaign reports with insights and actionable recommendations using tools like Google Analytics, Data Studio, and platform dashboards.
- Client Communication: Participate in client meetings and presentations to explain performance results, strategy shifts, and new opportunities.
- Collaboration: Work closely with creative teams to guide ad copy, design elements, and landing page experiences that align with campaign goals.
- Market Research: Stay updated with industry trends, competitor activity, and new platform features to keep campaigns cutting-edge.
Required Skills & Qualifications of Paid Media Manager
- Minimum 3–5 years of experience in paid media advertising.
- Proven track record of managing and scaling multi-channel campaigns.
- In-depth knowledge of Google Ads, Facebook/Meta Ads Manager, and other major ad platforms.
- Strong analytical skills with experience using Google Analytics, Looker Studio, or similar.
- Experience with e-commerce and lead generation campaigns.
- Excellent written and verbal communication skills.
- Proficiency in Excel or Google Sheets for campaign analysis and reporting.
- Ability to work independently and manage multiple projects simultaneously.
- Bachelor’s degree in marketing, business, or related field (or equivalent experience).
Preferred (Nice to Have)
- Google Ads and Meta Blueprint certifications.
- Experience with programmatic advertising or DSPs.
- Familiarity with tools like SEMrush, Ahrefs, or SimilarWeb.
- Working knowledge of CRM systems like HubSpot or Salesforce.
- Experience in international or multilingual campaigns.
- Agency-side experience managing multiple client accounts.
What We Offer in Paid Media Manager
- Competitive salary (£50,000–£80,000 per year) based on experience.
- Fully remote position with flexible working hours.
- Annual performance bonus.
- 25 days of paid holiday + bank holidays.
- Opportunities for continued learning and professional development.
- A supportive, collaborative team environment.
- Regular virtual social events and occasional in-person meetups.
Why Join Paid Media Manager Us?
At our agency, we don’t believe in micromanagement or outdated work policies. We trust our team and believe in autonomy, ownership, and creativity. You’ll be joining a group of passionate professionals who genuinely enjoy what they do and love helping businesses grow through powerful digital strategies.
As we continue to scale, you’ll have the opportunity to shape processes, suggest tools, and build something meaningful—not just execute tasks. If you’re looking for a dynamic, forward-thinking company that values both performance and people, we’d love to hear from you.
How to Apply as Paid Media Manager
Interested candidates should submit their CV and a brief cover letter outlining their relevant experience and why they’d be a great fit for this role. Feel free to include examples or case studies of campaigns you’ve worked on, including results and key takeaways.