Marketing Manager – $60K-$75K | Full-Time in the USA
Marketing Manager – Make a Difference in School Communities | $60K–$75K | Remote
Are you a creative, data-driven marketer who thrives on building campaigns that make an impact? Do you want your work to support families, educators, and school communities across the country? If so, we want you on our team.
PTO Today, part of School Family Media, is hiring a Marketing Manager to lead innovative campaigns that inspire parent group leaders and school administrators nationwide. This full-time, remote position offers a competitive salary ($60,000–$75,000), growth opportunities, and a mission-driven work environment that truly matters.
Why Join Us?
At School Family Media, we simplify back-to-school and help ensure students are prepared to learn. Our platforms—TeacherLists, EduKit, and PTO Today—serve millions of families and schools across the U.S.
PTO Today is the #1 resource for PTO and PTA leaders, delivering expert guidance, product solutions, and practical support to the volunteers who make schools stronger. As our Marketing Manager, you’ll lead the strategy that connects our offerings to the people who need them most.
Your Impact as a Marketing Manager
You’ll be the strategic and creative force behind PTO Today’s marketing efforts. From crafting powerful messaging to executing integrated campaigns, your work will increase awareness, engagement, and lead generation across multiple channels.
This is an ideal role for someone who:
- Loves writing and storytelling just as much as analyzing metrics
- Thinks creatively and strategically
- Wants to be part of a mission-driven company
- Is passionate about improving schools and communities
Key Responsibilities
- Develop & Execute Campaigns
Build and manage annual marketing plans for PTO Today’s suite of products and services. Plan and launch campaigns that align with organizational goals, optimize audience engagement, and drive measurable results. - Create High-Impact Content
Write and edit compelling blog posts, emails, social media content, video scripts, event promotions, and more. Your content should educate, inspire, and convert. - Drive Digital & Email Marketing
Lead targeted digital and email marketing campaigns. Use audience segmentation, personalized messaging, and performance insights to refine and scale efforts. - Analyze & Optimize
Track KPIs and campaign performance using Google Analytics and other reporting tools. Use data to inform decisions and improve campaign effectiveness over time. - Lead Event Promotion
Support both in-person (5–6 per year) and virtual events. This includes contributing to the marketing strategy, building promotional materials, and occasionally attending events to represent the brand. - Manage Web Content
Oversee marketing-related content in our CMS (Joomla) and ensure pages are current, relevant, and SEO-optimized. - Co-Manage Social Channels
Support the brand’s social strategy, including managing our private Facebook group for PTO leaders and engaging regularly with our audience.
Who We’re Looking For
Education & Experience:
- Associate or Bachelor’s degree in marketing, business, or related field (preferred)
- Minimum 2 years of experience in marketing management, ideally with B2B or product marketing
Skills & Strengths:
- Strong writing and storytelling skills; ability to write for various audiences and platforms
- Experience with Google Analytics and email marketing tools
- Comfortable working across digital platforms and social media
- Project management skills; experience with Asana or similar tools a plus
- Highly organized, self-motivated, and able to manage multiple projects
- Data-driven mindset with a passion for testing, optimizing, and learning
- Bonus: Experience with Joomla, education sector knowledge, or familiarity with PTO/PTA culture
Benefits & Perks
- Remote work with flexible scheduling and up to 15% travel
- Competitive salary: $60,000–$75,000, based on experience
- Comprehensive health benefits: medical, dental, and vision
- 401(k) with company match
- Generous paid time off, holidays, and year-end break between Christmas and New Year’s
- Collaborative, supportive, and mission-driven culture
- Opportunity to work with a small team that values creativity, autonomy, and innovation
Ready to Make a Difference?
If you’re a motivated marketing professional who wants to put your skills to work for a meaningful cause, we’d love to meet you.
You’ll play a pivotal role in supporting parent volunteers and school leaders—people who give their time and energy to help students succeed. Join us in making back-to-school easier and more impactful for families nationwide.
Apply today to become the next Marketing Manager at PTO Today.