Revenue Marketing Manager – Higher Ed | Earn $80K–$93K/Year | USA
Revenue Marketing Manager – Higher Education
About Instructure
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our mission is to amplify that power by creating intuitive products that simplify learning, foster personal development, build meaningful relationships, and inspire people to achieve their educational and career goals. We achieve this by empowering smart, creative, and passionate individuals with opportunities to create impactful solutions. If you are someone who thrives in a fast-paced, dynamic environment and wants to be part of a company that makes a difference, then this role is for you.
Position Overview
We are seeking a highly motivated and experience to join our Higher Education Marketing Team. In this role, you will be responsible for driving new logo acquisition and customer growth pipeline. Reporting to the Senior Manager of Higher Education Marketing, you will work alongside a diverse team, including specialists in events, account-based marketing (ABM), customer marketing, digital media, and content marketing. Additionally, you will collaborate closely with sales, customer success, finance, operations, and other key departments within Instructure to ensure alignment on goals and strategies.
To be successful in this role, you must be a strategic thinker, a data-driven marketer, and an innovative problem solver. The ideal candidate will have a strong ability to execute demand generation campaigns, measure their impact, and optimize them for the highest ROI. This role requires a blend of creativity, strong organizational skills, attention to detail, and exceptional communication abilities.
Key Responsibilities:
- Demand Generation & Pipeline Growth: You will lead demand generation efforts for the Higher Education segment, ensuring a steady pipeline of leads and opportunities.
- Campaign Leadership: Manage the execution of multi-channel marketing campaigns that drive awareness, acquisition, and customer retention.
- Cross-Functional Collaboration: Work closely with the sales, ABM, events, and digital teams to develop data-driven marketing strategies.
- Performance Tracking & Reporting: Monitor and analyze the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement.
- Vendor Management: Select and oversee third-party vendors and platforms for marketing activities, including webinars and content syndication.
- Content & Creative Development: Write engaging ad copy, email campaigns, and marketing materials; design visuals in Canva or collaborate with in-house creatives.
- Sales Enablement: Equip sales teams with the necessary training, content, and tools to enhance engagement with potential customers.
- Event Marketing Integration: Ensure marketing campaigns align with event strategies to maximize lead generation and engagement.
- Budget Management: Track and optimize marketing spend, ensuring alignment with business objectives and pipeline goals.
- Strategic Adjustments: Continuously refine marketing strategies based on data-driven insights and performance metrics.
Success Metrics:
Success in this role will be measured by:
- Lead Generation & Conversion Rates: Increase in the volume and quality of inbound leads.
- Sales Pipeline Growth: Contribution to the sales pipeline and revenue targets.
- Retention & Customer Growth: Impact on customer lifetime value and upselling opportunities.
- Marketing ROI: Ability to optimize campaigns for cost-effectiveness and maximum return.
- Engagement & Brand Awareness: Growth in brand presence across key marketing channels.
Key Qualifications:
- Education: Bachelor’s degree in Business, Marketing, Communications, or a related field. An MBA is a plus.
- Experience: Minimum of 3+ years of B2B demand generation experience in SaaS or technology marketing.
- Campaign Development: Proven experience in executing successful digital marketing campaigns, including email marketing, social media advertising, SEM, and paid digital initiatives.
- Analytical Skills: Ability to track, analyze, and report on campaign performance, ensuring alignment with business objectives.
- Content Creation: Strong writing skills with the ability to develop engaging marketing materials.
- Project Management: Ability to handle multiple projects simultaneously with efficiency and attention to detail.
- Tech-Savvy: Experience with marketing automation platforms, CRM tools, and analytics software.
- Strong Communication Skills: Ability to collaborate effectively across teams and present data-driven insights to stakeholders.
- Creativity & Innovation: Ability to develop unique marketing strategies that resonate with the Higher Education audience.
- Adaptability: Willingness to test new strategies and adjust based on performance insights.
- Passion for Education & Technology: Understanding of the EdTech space is highly desirable.
What We Offer:
- Competitive Salary: $80,000–$93,000 per year, based on experience and performance.
- Comprehensive Benefits: Medical, dental, vision, disability, and life insurance coverage.
- Financial Security: 401(k) plan with company matching.
- Wellness & Work-Life Balance:
- Health Savings Account (HSA) program.
- Tuition reimbursement for career growth.
- Paid time off, 11 paid holidays, and flexible work schedules.
- Lifestyle Spending Account to support wellness and personal development.
- Career Growth & Learning: Opportunities for professional development and skill-building.
- Diversity & Inclusion: We welcome individuals from all backgrounds and value diverse perspectives.
- Hybrid Work Environment: Flexible remote work options with opportunities for in-person collaboration.
Why Join Instructure?
At Instructure, we foster an inclusive, innovative, and dynamic culture where employees are encouraged to think outside the box and bring fresh ideas to the table. We are committed to creating a workplace that values creativity, collaboration, and continuous learning.
- We have been at the forefront of educational technology for years, providing industry-leading solutions that empower learners worldwide.
- Our team is made up of passionate professionals who believe in the power of education to transform lives.
- We offer an exciting, fast-paced environment where your contributions will have a real impact on our business and customers.
- You’ll have access to cutting-edge tools and resources to help you succeed in your role.
How to Apply:
If you are a results-driven marketer with a passion for driving revenue growth in the Higher Education sector, we want to hear from you! Click Apply Now to join our team and be part of an organization that is shaping the future of education.
Equal Opportunity Employer Statement
At Instructure, we believe in hiring the best talent and treating everyone with fairness and respect. We embrace diversity and are committed to creating an inclusive environment for all employees. We participate in E-Verify and are proud to be an Equal Opportunity Employer.
All Instructure employees must successfully pass a background check upon hiring.