Gaming & Tech Influencer Strategist | Mid-Sr | Remote | US/UK
About Influencer Strategist
Are you passionate about gaming and technology? Do you have experience working with influencers to create engaging content that drives brand success? We are looking for a Mid-Senior Influencer Strategist to join our team and lead influencer marketing campaigns in the gaming and tech industry. This is a full-time, remote role for candidates based in the US East Coast or UK.
As an Influencer Strategist, you will be responsible for developing and executing influencer marketing strategies, building relationships with gaming and tech influencers, and analyzing campaign performance to optimize results. You will work closely with brands, content creators, and internal marketing teams to craft compelling campaigns that drive engagement, awareness, and sales.
We are a dynamic and innovative marketing agency specializing in gaming and technology. Our mission is to bridge the gap between brands and influencers, creating impactful campaigns that drive engagement, awareness, and growth. With a team of experts passionate about gaming, esports, and emerging tech trends, we help brands connect with their target audience through strategic influencer partnerships.
Our company works with top-tier gaming brands, hardware companies, and tech startups, leveraging influencer collaborations on platforms like YouTube, Twitch, TikTok, and Instagram. We take a data-driven approach, ensuring every campaign delivers measurable results and aligns with industry trends.
At our core, we believe in creativity, innovation, and authenticity. Our team is made up of marketers, strategists, and content creators who are dedicated to pushing the boundaries of influencer marketing. Whether launching new gaming gear, promoting esports tournaments, or driving tech adoption, we craft unique campaigns tailored to each brand’s goals.
As a remote-first company, we embrace flexibility, collaboration, and career growth. Join us and be part of a forward-thinking team that is shaping the future of gaming and tech marketing!
Key Responsibilities of Influencer Strategist
1. Influencer Strategy Development
- Develop and implement influencer marketing strategies tailored to gaming and tech brands.
- Identify trends, audience behavior, and best practices to ensure campaigns align with market demands.
- Create influencer activation plans that support brand goals, including awareness, engagement, and conversions.
2. Influencer Identification & Relationship Management
- Research, identify, and build strong relationships with influencers, streamers, and content creators on platforms like YouTube, Twitch, TikTok, and Instagram.
- Negotiate contracts, deliverables, and campaign expectations with influencers.
- Maintain an updated database of influencers and establish long-term partnerships with key creators in the gaming and tech industry.
3. Campaign Execution & Management
- Oversee the end-to-end execution of influencer marketing campaigns, from concept to completion.
- Develop detailed campaign briefs and provide creative guidance to influencers.
- Ensure content aligns with brand messaging, industry trends, and audience expectations.
- Coordinate with influencers to schedule and optimize content releases.
4. Performance Analysis & Reporting
- Track, measure, and analyze campaign performance using data-driven insights.
- Provide detailed reports on reach, engagement, ROI, and conversions.
- Use insights to refine and optimize future influencer marketing efforts.
5. Collaboration with Internal Teams
- Work closely with marketing, content, and social media teams to align influencer campaigns with overall brand strategy.
- Collaborate with designers, video editors, and content creators to produce high-quality campaign assets.
- Stay updated with industry trends and competitor activities to enhance influencer marketing efforts.
Requirements & Qualifications of Influencer Strategist
Essential Skills & Experience in Influencer Strategist:
- 3-5+ years of experience in influencer marketing, social media strategy, or digital marketing, preferably in the gaming and tech industry.
- Strong understanding of influencer marketing trends, best practices, and platform algorithms (YouTube, Twitch, TikTok, Instagram, Twitter, Discord).
- Proven track record of developing and executing successful influencer campaigns.
- Excellent communication and negotiation skills for building long-term influencer relationships.
- Data-driven mindset with experience in using analytics tools (Google Analytics, YouTube Studio, Twitch Insights, social media analytics, etc.).
- Ability to work independently in a remote setting, managing multiple projects and deadlines.
Preferred Qualifications in Influencer Strategist:
- Experience working with gaming and tech brands.
- Knowledge of esports, gaming culture, and influencer monetization strategies.
- Familiarity with social listening tools and influencer marketing platforms.
- Strong understanding of paid media integration with influencer campaigns.
Why Join Influencer Strategist Us?
- Remote-first company – Work from anywhere in the US East Coast or UK.
- Competitive salary & benefits.
- Work with some of the biggest brands in gaming and tech.
- Be part of an innovative and passionate team that values creativity and collaboration.
- Opportunities for career growth and professional development in influencer marketing.
How to Apply in Influencer Strategist
If you’re excited about shaping the future of influencer marketing in gaming and tech, we’d love to hear from you! Apply now with your resume and a brief cover letter outlining your experience and why you’d be a great fit for this role.