Head of Product Marketing | United Kingdom | Leadership Opportunity
Job Overview of Head of Product Marketing
We are looking for an experienced and strategic Head of Product Marketing to lead and drive our marketing efforts in the United Kingdom. This is an exciting opportunity for a marketing leader with a passion for product positioning, go-to-market strategies, and customer engagement.
As the Head of Product Marketing, you will be responsible for shaping our product messaging, driving market adoption, and ensuring alignment between product development and sales teams. Your role will involve market research, competitive analysis, campaign development, and customer insights to effectively position our products for success.
If you have a strong background in B2B marketing, SaaS, or technology-driven industries, along with leadership experience and data-driven decision-making skills, we want to hear from you. Join us and play a key role in scaling our brand and product portfolio in a competitive market.
Key Responsibilities of Head of Product Marketing
- Develop and execute product marketing strategies to drive brand awareness, adoption, and revenue growth.
- Define go-to-market (GTM) strategies, including launch plans, messaging, and positioning for new and existing products.
- Conduct market research and competitive analysis to identify industry trends, customer pain points, and areas for differentiation.
- Collaborate with the product management, sales, and marketing teams to align strategies and optimize product positioning.
- Oversee the creation of engaging content, including product collateral, case studies, whitepapers, and video marketing.
- Manage customer insights and feedback loops to enhance product offerings and customer experience.
- Develop pricing strategies and value propositions that resonate with target audiences.
- Lead and mentor a team of product marketers, providing guidance and driving performance.
- Optimize digital marketing campaigns, SEO, and demand generation efforts to enhance visibility and lead generation.
- Monitor and analyze marketing performance metrics, providing data-driven recommendations for improvement.
Required Skills & Qualifications of Head of Product Marketing
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 5+ years of experience in product marketing, preferably in B2B, SaaS, or technology sectors.
- Strong expertise in go-to-market strategy, messaging, and positioning.
- Proven experience in conducting market research, customer segmentation, and competitive analysis.
- Excellent communication and storytelling skills to craft compelling product narratives.
- Proficiency in marketing automation tools, CRM platforms (Salesforce, HubSpot), and analytics tools.
- Ability to manage cross-functional teams and collaborate effectively with stakeholders.
- Strong analytical skills to measure marketing performance and ROI.
- Experience in digital marketing, demand generation, and lead nurturing.
- Leadership skills with a track record of mentoring and growing marketing teams.
Why Join Head of Product Marketing Us?
- Competitive salary and performance-based incentives.
- Remote or hybrid work flexibility with a dynamic and innovative team.
- Career growth opportunities in a rapidly expanding company.
- Access to cutting-edge marketing tools and resources.
- Work in a fast-paced, creative, and data-driven environment.
- Be part of a company that values innovation, collaboration, and customer success.
Who Should Apply in Head of Product Marketing?
This role is ideal for experienced product marketers, brand strategists, and marketing leaders who want to make a significant impact in a growing company. If you have a passion for technology, customer-centric marketing, and data-driven decision-making, this is the perfect opportunity for you.
How to Apply in Head of Product Marketing?
Applying is simple! Follow these steps:
- Click the “Apply Now” button.
- Fill out the application form with your details.
- Upload your resume and cover letter highlighting your experience.
- Our recruitment team will review your application and contact you for further steps.
Why Choose Head of Product Marketing Us?
- Market leader in the industry with cutting-edge products.
- Fast-growing company with exciting challenges and opportunities.
- Supportive and innovative work culture that values creativity and results.
- Ongoing learning and development programs to enhance your skills.
- Work-life balance with flexible working hours.
If you are looking for a leadership role where you can drive marketing strategy, product adoption, and revenue growth, this is your chance to make a real impact.