Head of Performance Marketing | $40K–$70K | US
Head of Performance Marketing
Salary: $40K–$70K per year
Location: United States
Job Overview of Head of Performance Marketing:
We are looking for a dynamic and results-driven Head of Performance Marketing to lead our digital marketing initiatives. The ideal candidate will have a strong background in performance marketing strategies, data analysis, and campaign optimization. Head of Performance Marketing will be responsible for driving user acquisition, engagement, and revenue growth through various paid and organic channels. This role requires expertise in paid search, social media advertising, SEO, conversion rate optimization, and analytics. If Head of Performance Marketing are passionate about data-driven marketing and scaling performance campaigns, Head of Performance Marketing encourages you to apply.
We are seeking a Head of Performance Marketing to lead our digital marketing initiatives and drive business growth. This role requires a highly analytical and strategic professional with expertise in paid media, SEO, conversion rate optimization, and data-driven decision-making. The ideal candidate will be responsible for developing and executing marketing campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn, and programmatic advertising.
As the Head of Performance Marketing, you will analyze key performance indicators (KPIs) to optimize campaigns, reduce customer acquisition costs (CAC), and maximize return on ad spend (ROAS). Head of Performance Marketing will collaborate with cross-functional teams to align marketing efforts with business objectives while continuously testing and improving campaign performance.
We are seeking a Head of Performance Marketing to lead our digital marketing initiatives and drive business growth. Head of Performance Marketing role requires a highly analytical and strategic professional with expertise in paid media, SEO, conversion rate optimization, and data-driven decision-making. The ideal candidate will be responsible for developing and executing marketing campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn, and programmatic advertising.
As the Head of Performance Marketing, you will analyze key performance indicators (KPIs) to optimize campaigns, reduce customer acquisition costs (CAC), and maximize return on ad spend (ROAS). You will collaborate with cross-functional teams to align marketing efforts with business objectives while continuously testing and improving campaign performance.
A strong understanding of audience segmentation, A/B testing, and analytics tools such as Google Analytics and Google Tag Manager is essential. Head of Performance Marketing will also oversee SEO strategies to enhance organic traffic and improve search engine rankings.
This is an exciting opportunity for a results-driven marketing leader who thrives in a fast-paced environment. If Head of Performance Marketing are passionate about performance marketing and wants to make a significant impact, apply now to join our innovative and growth-focused team!
Key Responsibilities of Head of Performance Marketing:
- Develop and execute performance marketing strategies to drive customer acquisition and business growth.
- Manage and optimize paid media campaigns across multiple platforms, including Google Ads, Facebook Ads, LinkedIn, TikTok, and programmatic advertising.
- Implement SEO strategies to enhance organic traffic and search rankings.
- Utilize data analytics tools such as Google Analytics, Google Tag Manager, and Looker Studio to track and optimize marketing performance.
- Lead conversion rate optimization (CRO) efforts to improve landing pages, ad creatives, and user journeys.
- Monitor and analyze key performance indicators (KPIs) such as CAC, ROAS, LTV, and engagement rates.
- Collaborate with cross-functional teams, including creative, content, and product, to align marketing efforts with business objectives.
- Manage marketing budgets efficiently to maximize ROI and cost-effectiveness.
- A/B test ad creatives, copy, targeting, and landing pages for continuous improvement.
- Stay updated with the latest industry trends, tools, and best practices to maintain a competitive edge.
- Responsibilities
- Lead and supervise our media buying, CRO, creative strategy, and email marketing teams:
- Live by the Forecasts: Continuously monitor our performance against the set forecasts. Regularly assess progress to ensure we stay on track to achieve our goals. If we fall short, identify the root causes and take proactive steps to address them. Develop and execute actionable plans to close any gaps, ensuring our trajectory aligns with the forecasted targets
- Supervise New Offers Creation: Supervise the offers created by our CRO team for current and new products.
- Supervise Upsells/Crossell Strategy: Supervise the creation of upsell funnels, including OCUs, advertisements, and video sales letters (VSLs).
- Supervise A/B Testing: supervise the design, coordination, and assessment of A/B tests across products, analyzing results to refine the company’s funnel roadmap.
- Collaborate with Head of Product: Collaborate with the Head of Product to Develop and optimize upsells together with the CRO specialists, including post-purchase and cart upsells.
- Supervise our Email Marketing Team: Work closely with the email marketing manager to ensure we are growing the email channel according to forecast.
- Supervise the Market Research from the Creative Strategist: Work closely with our creative strategist to analyze the market research for a new or an existing product done by them.
- Supervise the Quality of Copy: From time to time, check the quality of the copies written by the scriptwriters to ensure that it meets our standards.
- Act as a Copy Chief for our Copywriters: Quality check the copy written by our copywriters for advertorials, product pages, VSLs, etc.
- Supervise our Media Buying Team: Check weekly the performance of our ads to ensure the media buyers are optimizing for profits, getting the best possible MER
Required Skills & Qualifications of Head of Performance Marketing:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in performance marketing, digital advertising, or growth marketing roles.
- Proficiency in Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, TikTok Ads, and other digital ad platforms.
- Strong knowledge of SEO principles and best practices.
- Experience with Google Analytics, Google Tag Manager, and other web tracking tools.
- Hands-on experience with A/B testing, conversion tracking, and landing page optimization.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong project management and organizational skills.
- Excellent communication and leadership skills.
- Ability to work in a fast-paced environment and adapt to evolving marketing trends.
Preferred Qualifications of Head of Performance Marketing:
- Experience with e-commerce, SaaS, or subscription-based business models.
- Familiarity with CRM tools like HubSpot, Salesforce, or Marketo.
- Knowledge of email marketing, affiliate marketing, and influencer partnerships.
- Understanding of programmatic advertising and retargeting strategies.
- Certification in Google Ads, Facebook Blueprint, or similar platforms is a plus.
Why Join Head of Performance Marketing Us?
- Competitive salary between $40K–$70K per year.
- Opportunity to work with a fast-growing and innovative team.
- Exposure to cutting-edge marketing technologies and strategies.
- Collaborative work environment with opportunities for professional growth.
- Flexible work arrangements and remote work options.
If you are an ambitious and analytical marketer with a passion for driving performance, we want to hear from you! Apply now and take your career to the next level as our Head of Performance Marketing.