Executive Social Media Manager Barclays London, UK
Executive Social Media Manager Barclays London, UK
As an Executive Social Media Manager at Barclays in London, UK, you will join the Investment Bank’s Marketing team, driving deepened engagement with institutional (B2B) clients globally. Through the integrated delivery of thought leadership content and insights, you will support Barclays Investment Bank’s social media efforts by proactively managing our executives’ LinkedIn accounts. This is an exciting opportunity to leverage modern marketing strategies and tactics to drive business growth and enhance brand perception.
Barclays, established in 1690, is one of the world’s largest and most respected financial institutions. We offer careers that provide endless opportunities, helping millions of individuals and businesses thrive and creating financial and digital solutions that the world now takes for granted.
At Barclays London, UK, we offer a hybrid working experience that blends the benefits of working alongside colleagues at our onsite locations with the flexibility of working from home. We have a structured approach where colleagues work onsite for a minimum of two days a week, as set by the business area. Please discuss the working pattern requirements for the Executive Social Media Manager role with the hiring manager. Note that as we continue to refine our hybrid working environment, arrangements may be subject to change with reasonable notice to meet business needs.
What will you be doing as an Executive Social Media Manager at Barclays London, UK?
- Providing guidance, support, and guardrails for executives regarding social media practices
- Creating and maintaining forward-facing editorial calendars for the executive social media program, with coherent content pillars for each participating executive
- Managing execution and timing of the content calendar, aligning with key moments and priorities, and identifying engagement opportunities with third-party content
- Meeting with the offices of each executive to develop content, coordinate logistics on local content capture, and arrange timely reviews and approvals
- Developing an authentic voice and presence for each executive, aligning with their tone and persona, and identifying opportunities for cross-promotion
- Monitoring social activity on executive accounts to detect and flag brand safety issues in a timely manner, and advising on the appropriate response
- Ensuring all social content meets regulatory and compliance requirements, including Series 24 approval, record retention, and monitoring
- Utilizing data and analytics to deliver regular reporting on social KPIs, conveying trends, and optimization techniques for building an executive presence
What We’re Looking For
- Prior experience with daily management of social media platforms and Adobe Creative Suite (including Photoshop), familiarity with Sprinklr and Hearsay
- Experience in executive communications within an investment banking or financial services setting
- High proficiency with LinkedIn social media platform functionalities, with a track record of successfully delivering B2B financial services social media
- Proven editorial curation skills to develop and maintain regular content programming for executives, and experience in repackaging technical content to appeal to broader audiences
Skills That Will Help You in the Role
- Staying up-to-date with the latest developments and experimenting with new social media marketing strategies as the landscape evolves
- Proven ability to stay on top of current events, world news, and trending topics that may influence or shift our social posting strategy
- Understanding of financial services communications regulatory requirements, and well-versed in social media metrics and their alignment with commercial business metrics
- Outstanding judgment and decision-making skills, excellent oral and written communications skills
Where will you be working?
In the heart of Canary Wharf, our headquarters at Churchill Place boasts onsite amenities such as a gym, staff restaurant, and deli bar, and is easily accessible by tube and bus links. With around 5000 staff, the atmosphere is vibrant and dynamic.
