Email Marketing Specialist Needed – Work with Top U.S. Brands!
Email Marketing Specialist – Join a Dynamic Team Driving Digital Excellence (United States)
Are you passionate about email marketing and ready to bring your technical and creative expertise to a growing team? West Cary Group is seeking an Email Marketing Specialist who thrives in a fast-paced environment and is eager to take part in crafting impactful email campaigns for top-tier clients.
This is an exciting opportunity for someone with strong hands-on experience in email campaign execution, segmentation, variable logic, and quality assurance. As part of our collaborative marketing team, you’ll work closely with the Senior Email Marketing Specialist and other key stakeholders to build and launch engaging, error-free campaigns that resonate with diverse audiences.
NOTE: Employees residing within 30 miles of Richmond, Virginia, will be required to work onsite once per week.
About the Role
The Email Marketing Specialist will be an integral part of a collaborative, cross-functional project team, responsible for executing marketing emails from setup through deployment. You’ll play a key role in campaign development using tools like Salesforce Marketing Cloud (SFMC), Taxi for Email, and Message Hub, ensuring each campaign is creatively polished, technically flawless, and aligned with client objectives.
Your day-to-day tasks will include building email templates, managing versioning and segmentation, overseeing content variables, and conducting in-depth QA checks to ensure branding, design, and logic are on point. Whether it’s newsletters, promotional campaigns, or event-related marketing emails, you’ll be at the forefront of email production and delivery.
Key Responsibilities
- Email Marketing Specialist Collaborate closely with the Senior Email Marketing Specialist and wider project teams to support and execute marketing campaigns.
- Build and set up email templates in a range of email platforms based on assets and direction provided by the Creative team.
- Manage segmentation strategies and versioning tasks using advanced logic tools and audience variables.
- Email Marketing Specialist Handle data management for content modules and variable fields across multiple campaign versions.
- Attend planning meetings and brainstorms with project stakeholders to understand campaign goals and delivery timelines.
- Oversee and lead QA processes to ensure campaign accuracy, functional rendering, and personalized content delivery.
- Conduct detailed previews of segmentation logic, ensuring dynamic variables populate correctly across all versions and devices.
- Balance multiple projects simultaneously while maintaining organization and attention to detail.
- Stay informed about trends in email marketing, personalization, and automation to improve processes and results.
- Contribute to the development of various email types, including promotions, newsletters, and event-driven campaigns.
- Perform additional tasks and responsibilities as assigned to support the marketing team’s overall goals.
What We’re Looking For
We’re seeking a strategic and detail-oriented professional who can manage the complexities of email marketing without losing sight of creativity and end-user experience. The ideal candidate is a collaborative team player with a passion for marketing and a natural ability to spot and resolve technical and content issues.
Essential Qualifications
- 2–4 years of hands-on experience in executing email marketing campaigns.
- Strong understanding and experience using email tools/platforms such as:
- Salesforce Marketing Cloud (SFMC)
- Taxi for Email
- Message Hub
- Demonstrated proficiency in variable logic and advanced segmentation techniques.
- Excellent eye for detail and a strong track record of QA testing across multiple browsers, clients, and devices.
- Skilled in managing deadlines and delivering multiple projects simultaneously in a high-volume setting.
- Solid understanding of structured workflow processes and the ability to contribute meaningfully within a creative team.
- Strong written and verbal communication skills, with the ability to explain technical elements clearly.
- Enthusiastic about digital innovation and consistently seeking to learn and apply best practices in email marketing.
Preferred Traits
- A proactive mindset with the ability to anticipate challenges and take initiative to solve them.
- A collaborative attitude and an eagerness to contribute to team discussions and brainstorms.
- A drive for continuous improvement and attention to emerging trends in digital communications.
- Experience working in a client-focused environment or with agency-style workflows is a strong plus.
Why Join West Cary Group?
West Cary Group is a fast-growing digital marketing and advertising agency that blends creativity, data, and technology to produce exceptional results. Our team members are curious, collaborative, and driven by a shared commitment to innovation and excellence.
Whether you’re onsite in Richmond once a week or fully remote, you’ll work alongside top-tier talent in a culture that values diversity, creativity, and continuous learning.
Ready to Make an Impact?
If you’re a detail-driven Email Marketing Specialist with a knack for campaign execution and a passion for collaboration, we want to hear from you. Apply now to become part of a forward-thinking team that values your expertise and encourages your growth.