Email Marketing Manager at Optimize PartnersNorth Carolina, USA
Email Marketing Manager – Join Our Team!
Position: Email Marketing Manager
Reporting to: Senior Director of E-Commerce
Industry: Retail & E-Commerce (Maternity Retail)
Location: Remote/Hybrid Opportunity
Why This Role?
Are you a data-driven marketer with a passion for email and SMS marketing? Do you love crafting compelling digital campaigns that drive engagement, revenue, and brand loyalty? One of the world’s largest maternity retailers is seeking a highly skilled Email Marketing Manager to execute digital marketing strategies that boost key brand metrics and enhance customer experience. If you thrive in a fast-paced retail environment, are results-oriented, and enjoy leveraging data to make strategic marketing decisions, we want to hear from you!
This role is a critical member of our CRM & Digital Marketing team, responsible for the end-to-end execution of digital marketing communications. You’ll be working with cross-functional teams, creative designers, and external partners to drive brand success. If you’re a self-motivated marketing expert looking for an exciting opportunity to grow and innovate, this role is perfect for you!
Key Responsibilities of Email Marketing Manager
As an Email Marketing Manager, you will be responsible for planning, executing, and optimizing email and SMS marketing initiatives. Your work will directly impact revenue, customer retention, and brand engagement.
Email Marketing Strategy & Execution
- Develop and execute an email marketing strategy designed to drive business growth and maximize return on ad spend (ROAS) and ROI.
- Manage the full lifecycle of email campaigns, including segmentation, scheduling, testing, and deployment.
- Optimize email performance through A/B testing, audience segmentation, and personalization techniques.
- Maintain an email marketing calendar to ensure seamless coordination across teams and timely execution of promotional campaigns.
- Oversee SMS marketing efforts, ensuring campaigns align with broader marketing objectives while driving audience growth and engagement.
- Ensure email and SMS marketing adhere to best practices in compliance with industry standards and data privacy regulations.
Content & Creative Collaboration of Email Marketing Manager
- Work closely with the creative team to develop engaging, high-converting email templates and visuals.
- Align monthly email content with retail and promotional calendars to maximize sales and brand storytelling.
- Collaborate with cross-functional teams to enhance email messaging, ensuring brand consistency and compelling storytelling.
- Create and manage triggered email sequences, automation flows, and CRM segmentation to nurture leads and increase conversions.
Performance Tracking & Optimization of Email Marketing Manager
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations.
- Track email deliverability, open rates, click-through rates, conversion rates, and revenue impact to refine strategies.
- Implement data-driven optimizations based on testing, historical trends, and audience behavior.
- Work with analytics and brand teams to understand customer behavior and tailor marketing efforts accordingly.
Agency & Vendor Management
- Manage external email marketing agencies to ensure strategy alignment and KPI achievement.
- Partner with tech vendors (e.g., Klaviyo, Shopify) to leverage advanced email marketing tools and automation strategies.
- Stay up to date with email marketing innovations, best practices, and competitor strategies to keep the brand ahead of the curve.
Who We’re Looking For Email Marketing Manager
The ideal candidate is a results-driven, data-focused, and creative email marketing professional who is passionate about digital marketing. We are looking for someone who is proactive, organized, and able to balance multiple projects in a fast-paced environment.
Required Skills & Experience:
- 5+ years of experience in email marketing, CRM, or digital marketing.
- Strong knowledge of Shopify and Klaviyo (preferred).
- Proven experience in email marketing strategy, execution, and analytics.
- Intermediate to advanced proficiency in Microsoft Excel and Microsoft Office Suite.
- Strong analytical skills with a data-driven mindset—able to interpret key metrics and make strategic recommendations.
- Experience with A/B testing, personalization, and audience segmentation.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
- Exceptional attention to detail and a passion for optimization and continuous improvement.
- Excellent written and verbal communication skills, with an ability to collaborate across teams.
- Entrepreneurial mindset with a proactive approach to problem-solving.
- Experience in content creation, copywriting, and minor graphic editing (preferred).
- Knowledge of email marketing best practices and compliance regulations (e.g., GDPR, CAN-SPAM).
What We Offer
- Competitive salary and growth opportunities within a leading retail brand.
- Flexible remote or hybrid work options.
- The chance to work on high-impact marketing campaigns that directly influence business success.
- A collaborative and innovative work culture with a team that values creativity and data-driven decision-making.
- Hands-on experience with industry-leading email marketing platforms and tools.
- Opportunity to make a real impact in an organization that values its customers and brand engagement.
We are one of the world’s largest maternity retailers, dedicated to providing expecting mothers with stylish, comfortable, and high-quality clothing and essentials. Our brand has a strong e-commerce presence, and we are constantly evolving our digital marketing and customer engagement strategies to better serve our growing audience. We pride ourselves on our customer-first approach, and we are looking for an Email Marketing Manager who shares our passion for delivering top-notch digital experiences.
How to Apply
If you are a talented and data-driven email marketer looking for an exciting new opportunity, we want to hear from you!
- Apply now by submitting your resume and a brief cover letter explaining why you’d be a great fit for this role.
- Interviews are being scheduled on a rolling basis—don’t miss out on this incredible opportunity!
Join our team and help us take our email marketing to the next level!