Job Overview:

The Email Marketing and Automation Specialist plays a pivotal role in the marketing team, primarily responsible for utilizing Salesforce tools to craft, manage, and optimize email marketing campaigns. This position blends expertise in email automation, content creation, and data analysis to increase engagement, nurture leads, and contribute to business growth. Ideal candidates excel in producing high-quality email content, analyzing campaign performance, and implementing strategic enhancements to improve email marketing efforts. The goal is to effectively engage audiences, support lead generation, and boost conversion rates while aligning with overall marketing objectives.

Key Responsibilities:

As an Email Marketing and Automation Specialist, you will be tasked with a wide range of responsibilities, all aimed at improving email marketing outcomes.

  • Campaign Design & Execution: You will design, execute, and optimize email marketing campaigns using Salesforce tools, including Salesforce Account Engagement, Lighting App, and Marketing Cloud. This involves developing targeted email workflows, lead nurturing campaigns, and automated drip marketing strategies aimed at keeping potential customers engaged and driving them through the sales funnel.
  • Content Development: You will create compelling, engaging, and brand-aligned content for email campaigns. The content must be tailored to different audience segments to maximize engagement and conversions while aligning with the overarching brand voice and marketing objectives. This requires a keen understanding of audience preferences and behavior.
  • Data-Driven Optimization: Analyzing the performance of email campaigns is crucial. You will assess key metrics such as open rates, click-through rates, and conversions, using these insights to implement data-driven improvements for future campaigns. Your analytical approach will guide decisions that improve the overall effectiveness of email marketing efforts.
  • Collaboration: Collaborating with content, design, and sales teams is critical to ensure cohesive and consistent messaging across all email marketing campaigns. You will ensure that email communications align with other marketing initiatives and reinforce brand consistency.
  • A/B Testing: You will conduct A/B tests on various aspects of email campaigns, including subject lines, content, and calls to action. The goal is to maximize the effectiveness of campaigns by continuously improving different elements of each email.
  • Contact List Management: In this role, you’ll manage and maintain segmented contact lists in Salesforce to ensure that the right audience receives targeted email communications. This involves ensuring the accuracy of data, as well as adhering to compliance regulations such as GDPR and CAN-SPAM.
  • Reporting & Recommendations: You will generate reports detailing the performance of email marketing campaigns, providing insights, and offering actionable recommendations for optimization. Regular updates on the campaign’s success will be shared with key stakeholders.
  • Trend Monitoring: Staying up-to-date with email marketing trends, tools, and best practices is essential. This helps ensure that email strategies are innovative and aligned with current market expectations.
  • Cross-Channel Integration: To maximize the impact of email marketing, you will integrate email campaigns with other digital marketing channels such as social media and the website. This integrated approach will support a more cohesive and effective overall marketing strategy.

Additional Responsibilities:

In addition to core tasks, there are several specialized areas you will focus on:

  • Email Deliverability & Compliance: Ensure high deliverability rates by following best practices in email marketing. You will manage sender reputation and implement measures to comply with anti-spam regulations to avoid email blacklisting and improve deliverability.
  • Integration with Salesforce CRM: You will manage the integration of email campaigns with Salesforce CRM and other platforms to ensure alignment between email marketing efforts and broader sales and marketing goals.
  • Campaign Calendar Management: Another important aspect is managing the email marketing calendar to ensure campaigns are executed on time and align with the broader marketing strategy.
  • Personalization & Dynamic Content: Implement advanced personalization techniques to ensure that each email is relevant to its recipient. Dynamic content blocks will be used to enhance engagement, making each email more tailored to the audience’s preferences and behaviors.
  • Lead Nurturing & Scoring: You will collaborate with the sales team to create lead scoring models and develop nurturing campaigns designed to move leads through the marketing funnel efficiently.

Preferred Qualifications:

To be successful in this role, candidates should possess the following skills and qualifications:

  • Technical Proficiency: Hands-on experience with Salesforce tools like Account Engagement, Marketing Cloud, and Automation Studio is essential. A strong understanding of these tools enables you to manage and optimize email marketing campaigns effectively.
  • Analytical Skills: Proficiency with analytics tools such as Google Analytics, Tableau, or Power BI will be beneficial in measuring campaign success and deriving actionable insights for improvement.
  • Cross-Functional Collaboration: Experience working alongside sales, product, and customer success teams to ensure email strategies align with broader business goals is highly valued.
  • Project Management: Strong organizational and time management skills are critical for managing multiple campaigns and deadlines simultaneously.
  • Content Strategy: Experience developing content that supports inbound marketing strategies and drives engagement across email channels is important.

Key Performance Indicators (KPIs)

Your success will be measured by several key performance indicators, including:

  • Email open rates, click-through rates, and conversions.
  • Growth in email list size and lead acquisition.
  • Engagement with personalized or dynamic email content.
  • Successful lead nurturing through the email marketing funnel.
  • Improvements in email deliverability and sender reputation scores.

Soft Skills:

The ideal candidate should possess excellent communication skills to effectively articulate campaign strategies and performance. A problem-solving mindset is also important, with an ability to adjust strategies based on data insights. Creativity is key in crafting compelling subject lines, visuals, and email content.

Career Growth:

This position offers opportunities for career growth, with potential to take on leadership responsibilities overseeing email marketing for larger segments or regions. There will also be opportunities to lead cross-functional projects aimed at advancing marketing automation.

Salary/Compensation:

The compensation for this role ranges from $70,000 to $85,000, depending on experience.

Experience:

Candidates should have a Bachelor’s Degree in Marketing or a related field, with 3 to 5 years of professional experience in email marketing or a related industry. Experience in the Professional Employer Organization (PEO) industry is a plus.

This role is hybrid, requiring three days in the office and two days working remotely. APPLY NOW

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