Digital Marketing Manager United States
Digital Marketing Manager
eClinical Solutions helps life sciences organizations around the world accelerate clinical development initiatives with expert data services and the elluminate Clinical Data Cloud – the foundation of digital trials. Together, the elluminate platform and digital data services give clients self-service access to all their data from one centralized location plus advanced analytics that help them make smarter, faster business decisions.
You will make an impact:
The Digital Marketing Manager United States supports the marketing team in effectively promoting its message across all digital channels. This role is a blend of marketing tech stack management, digital marketing. They will manage the company website and associated digital channels, while optimizing the SEO opportunities. They will own the marketing tech stack and ensure proper training and access for the team. The DMM should have a strong grasp of current marketing strategies and technologies and be motivated to test and optimize channels and tools while targeting key customers. They will also collaborate with copywriters, content creators, and other members of the marketing team.
Accelerate your skills and career within a fast-growing company while impacting the future of healthcare.
Your day to day:
- “Own” marketing tech stack
- Ensure proper usage and training of entire marketing tech stack
- Plan, execute, and manage all digital marketing including website, SEO, SEM,
- Establish and execute a digital marketing strategy to distribute content
- Collaborate with Demand Gen team on email marketing and advertising
- Maintain company’s digital presence across all channels
- Maintain consistent brand messaging across all digital channels
- Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
- Create and maintain an editorial calendar to deliver targeted content
- Create and manage content for forms of digital communication
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
- Update WordPress website
- Other duties as assigned
Take the first step towards your dream career. Here is what we are looking for in this role.
Qualifications of Digital Marketing Manager:
- Bachelor’s degree or equivalent work experience preferred
- 3+ years experience preferred
- Strong sense of creativity, imagination, and innovation
- Experience working in CSM, such as WordPress
- Ability to understand and fully utilize marketing tech including, but not limited to WordPress, Hubspot, Highspot, Brandfolder and others
- Understands website metrics, A/B testing, and digital best practices
- Experience connecting different platforms to Salesforce
- Experience publishing web content, ideally using WordPress
- Excellent interpersonal skills, with the ability to collaborate with other departments
- In-depth knowledge of digital marketing strategies, platforms and best practices
- Ability to analyze metrics, reports, and trends
- Strong project management and managerial skills
- In-depth knowledge of current digital trends
- Experience in digital marketing, or related field
- Experience with SEO and SEM strategy and keyword research
- Understanding of website analytics tools, such as Google Analytics
- Analytical mind, with an aptitude for analyzing data
Accelerate your skills and career within a fast-growing company while impacting the future of healthcare. We have shared our story, now we look forward to learning yours!
eClinical is a winner of the 2023 Top Workplaces USA national award! We have also received numerous Culture Excellence Awards celebrating our exceptional company vision, values, and employee experience.
eClinical Solutions is a people first organization. Our inclusive culture values the contribution that diversity brings to our business. We celebrate individual experiences that connect us and that inspire innovation in our community. Our team seeks out opportunities to learn, grow and continuously improve. Bring your authentic self, you are welcome here!
We are proud to be an equal opportunity employer that values diversity. Our management team is committed to the principle that employment decisions are based on qualifications, merit, culture fit and business need.