Digital Marketing and Paid Media Manager United Kingdom £40K–£43K a year
Job Title: Digital Marketing and Paid Media Manager Length: Permanent Salary: £43,000 Location: London Working arrangements: 2 days on site Reports: 1 – Senior Digital Marketing Executive We are working on an exciting permanent position with a London based charity and world-renowned heritage site working on changing the perception of the organisation brand and increasing their reach in the UK and around the world. They are looking for a Digital Marketing and Paid Media Manager to provide expert paid media input to the marketing team, ensuring their media choices are data-driven and fully integrated across channels. Responsibilities: • Manage and deliver paid search activity including owning, co-ordinating and optimising paid social activity. • Lead innovation in digital marketing, drive performance tracking and optimisation of all paid media and facilitate the sharing of best media practice amongst campaign teams. • Setting strategy and optimising performance for all paid…
• Lead innovation in digital marketing, drive performance tracking and optimisation of all paid media and facilitate the sharing of best media practice amongst campaign teams. • Setting strategy and optimising performance for all paid media (digital and offline) to drive ambitious reach, engagement and sales targets. • Working together with the Senior Marketing Manager to deliver a successful partnership with the media agency. • Support marketing campaign teams to deliver digital aspects of individual campaigns and run cross-product campaigns. Ideal Candidate: • Experience in a leadership/management position preferably in the charity sector • Significant media planning experience across a range of digital and non-digital channels • Substantial experience in creating and managing successful B2C campaigns across a variety of digital marketing channels, including digital display and programmatic, paid social and paid search • Previously managed media agencies • Experience in campaign tagging, tracking and Google Analytics • Experience in gathering, analysing and reporting on digital marketing data to optimise performance • Editorial experience across a number of platforms, with excellent and demonstrable editorial skills • Experienced in delivering a data-informed, test and learn digital culture If you are interested in being part of this organisation’s journey please apply today to be considered