Senior Digital Marketing Manager – Plaque, Austin/Remote, USA
Plaque Digital Marketing Manager
Location: Austin, Texas, United States; Remote, United States
Company: HeartFlow, Inc.
HeartFlow, Inc. is at the forefront of medical technology, revolutionizing the diagnosis and management of coronary artery disease (CAD)—the leading cause of death worldwide. Using state-of-the-art technology, our flagship product, the HeartFlow FFR CT Analysis, delivers a color-coded, 3D model of a patient’s coronary arteries, showing the impact of blockages on blood flow to the heart. Supported by the ACC/AHA Chest Pain Guidelines, this AI-driven, non-invasive cardiac test has been a game-changer in precision heart care.
HeartFlow is the first to offer an integrated AI-powered solution across the CCTA pathway, enabling clinicians to identify stenoses (RoadMap Analysis), assess coronary blood flow (FFR CT Analysis), and quantify coronary atherosclerosis (Plaque Analysis). With over 350,000 patients benefiting from our technology across the US, UK, Europe, Japan, and Canada, we’re building a team to further transform heart health. Join us in advancing the future of CAD treatment.
About the Role
As a Plaque Digital Marketing Manager, you will lead and execute HeartFlow’s digital marketing strategy for our Plaque Analysis solution. In this pivotal role, you will drive impactful campaigns, develop multi-channel strategies, optimize content, and leverage analytics to improve performance and engagement. Your contributions will help redefine how CAD is treated, improving lives across the globe.
Key Responsibilities
As a Plaque Digital Marketing Manager, you will:
- Develop and Execute Multi-Channel Strategies: Collaborate with external agencies and internal stakeholders to create and implement digital marketing campaigns, including social media, email marketing, SEO, SEM, PPC, and display ads.
- Campaign Management: Plan, execute, and monitor marketing budgets, ensuring campaigns are efficient, effective, and within financial guidelines.
- Analytics and Performance Tracking: Use a data-driven approach to define key performance indicators (KPIs), maximize audience reach, and assess the customer experience across all digital platforms. Translate campaign data into actionable insights and create detailed reports for leadership.
- Content Creation and Visuals: Design engaging, creative content and visuals tailored for different channels to generate impressions, shares, meaningful engagement, and growth. Ensure content aligns with the brand’s identity and values.
- Brand Stewardship: Uphold a consistent voice, tone, and visual identity across all marketing materials and platforms to build trust and recognition for the HeartFlow brand.
Qualifications and Background
To thrive in this role, candidates should meet the following criteria:
Experience
- Proven experience in developing and implementing digital marketing strategies that deliver measurable business results.
- Strong track record of translating data into actionable insights to improve campaign performance.
- Experience working with cross-functional teams, agencies, and stakeholders to achieve alignment on marketing objectives.
- Hands-on experience in content creation, including writing, editing, and designing visuals.
Skills
- Self-Starter and Entrepreneurial Spirit: Ability to work independently, manage projects autonomously, and adapt to evolving priorities.
- Organizational and Problem-Solving Skills: Exceptional ability to organize tasks, solve problems creatively, and meet deadlines.
- Attention to Detail: Ensure precision in tracking metrics, analyzing performance, and delivering quality work.
- Writing and Editing Skills: Exceptional ability to create compelling, clear, and concise content tailored for various audiences.
- Flexibility and Adaptability: Ability to multi-task and evolve in a fast-paced, dynamic environment.
- Quantitative Skills: Analyze and interpret data to improve performance and optimize campaigns.
Preferred Experience
- 3+ years of digital marketing experience.
- Experience in medical device, life science, or healthcare marketing is highly desirable.
- Familiarity with start-up environments, showcasing flexibility and resilience.
- Hands-on experience with Salesforce and Hubspot is a plus.
Compensation and Benefits
HeartFlow offers competitive compensation and benefits, including:
- Base Salary: $100,000 to $140,000 annually.
- Additional Perks: Cash bonuses and stock options.
As an equal-opportunity employer, HeartFlow is committed to fostering a work environment that supports, inspires, and respects individuals from all backgrounds. We celebrate diversity and are proud to ensure equal opportunities regardless of race, color, religion, marital status, age, gender, veteran status, disability, or any other protected category under applicable law.
Why Join HeartFlow?
At HeartFlow, you’ll have the unique opportunity to shape the future of precision heart care. Our Plaque Analysis solution is at the cutting edge of medical technology, and your expertise in digital marketing will play a crucial role in its success.
Join a company that has received international recognition for its groundbreaking innovations, is supported by leading medical societies, and has transformed the lives of over 350,000 patients worldwide. If you’re ready to make a meaningful impact and work with a passionate, forward-thinking team, we’d love to hear from you.
How to Apply
If you’re a skilled digital marketing professional eager to drive impactful campaigns and contribute to life-changing healthcare solutions, apply now. Submit your resume and portfolio showcasing your experience in digital marketing, content creation, and analytics.
Help us revolutionize precision heart care—one campaign at a time.