Shopify Site Optimization & Email Marketing Setup

Budget: $200
Timeline: 1-2 Days

Overview

We are seeking an experienced Shopify expert with a deep understanding of eCommerce optimization and email marketing systems. Our goal is to ensure our Shopify website is fully optimized for a seamless shopping experience, free of errors, and visually appealing. Additionally, we need an expert to set up a professional, engaging, and automated weekly email marketing system to enhance customer engagement and drive sales.

If you have a strong background in Shopify site optimization and email marketing using platforms like Klaviyo or Mailchimp, we would love to work with you. Please provide examples of past projects related to Shopify and email marketing in your proposal.

Part 1: Shopify Site Optimization

Our Shopify store needs a complete audit and enhancement to ensure everything is functioning correctly and efficiently. We aim to create a smooth shopping experience for our customers, from landing on our site to completing their purchases. Below are the key responsibilities for Shopify site optimization:

1. Conduct a Full Website Audit

  • Identify any existing issues or errors that may hinder user experience or sales performance.
  • Check for broken links, slow-loading pages, and any other technical problems.
  • Ensure that all plugins and integrations are working correctly.

2. Update Visual Content

  • Enhance the overall design of the website by updating images, banners, and buttons.
  • Ensure that all visuals align with our brand identity and aesthetics.
  • Optimize images and graphics for faster page loading speed.

3. Ensure Functionality of Links and Buttons

  • Test all call-to-action (CTA) buttons, including “Add to Cart,” “Buy Now,” and “Subscribe.”
  • Ensure all internal and external links are working and directing users to the correct pages.
  • Fix any navigation issues to improve the overall browsing experience.

4. Perform a Test Order

  • Simulate a real purchase to verify the checkout and fulfillment process.
  • Ensure customers receive correct order confirmation emails.
  • Verify shipping options, tax calculations, and payment gateways.

5. Ensure Subscription Feature is Fully Functional

  • Check if customers can easily subscribe to our newsletter and other updates.
  • Ensure that email capture forms are working and correctly integrated with our email marketing platform.
  • Test automation workflows to ensure customers receive welcome emails upon subscription.

Part 2: Email Marketing System Setup

In addition to optimizing our Shopify website, we need an expert to set up an effective email marketing system that allows us to maintain regular communication with our customers. Our primary focus is to engage customers through a weekly email newsletter that provides value, promotes offers, and strengthens our brand presence.

1. Design and Implement a Weekly Email Newsletter Template

  • Create an attractive, mobile-friendly, and professional email template.
  • Ensure the design aligns with our brand style and enhances customer engagement.
  • Make the template easy to edit for future use.

2. Set Up Automatic Email List Growth

To maximize the impact of our email marketing efforts, we need a system that automatically collects and organizes customer emails. Below are the specific sources from which email addresses should be captured:

  • Popup Form: Implement a popup that appears within 2-3 seconds of a visitor arriving on our website, encouraging them to subscribe to our newsletter.
  • Contact Page: Ensure all emails submitted through our contact form are automatically added to our email list.
  • Footer Subscription Form: Ensure our website footer contains a clear and compelling email signup section that captures visitor emails.
  • Customer Purchase Data: Set up an automation process to add all customers who make a purchase to our email list for future marketing campaigns.

3. Implement Automated Email Sequences

Automation is key to maintaining consistent engagement with our audience. We need a system that can send relevant emails at the right time. The key automated email sequences we need include:

  • Welcome Emails: A sequence of emails introducing new subscribers to our brand, our products, and special offers.
  • Abandoned Cart Emails: A series of reminder emails for customers who added products to their cart but did not complete the purchase.
  • Post-Purchase Emails: Thank-you emails and follow-ups encouraging customers to leave reviews or refer friends.
  • Re-engagement Emails: Automated campaigns targeting inactive subscribers to bring them back to our website.

4. Optimize Email Deliverability and Performance Tracking

  • Set up SPF, DKIM, and DMARC authentication to improve email deliverability.
  • Monitor email performance metrics such as open rates, click-through rates, and conversion rates.
  • A/B test subject lines, email content, and CTA placements for continuous optimization.

Qualifications & Requirements

To be considered for this project, you must have:

  • Proven Shopify expertise – Please provide examples of past Shopify websites you have optimized.
  • Experience with email marketing platforms – Proficiency in Klaviyo, Mailchimp, or similar email marketing tools is required.
  • Ability to deliver results within 1-2 days – This is a time-sensitive project that requires efficiency and precision.

We are looking for a professional who understands both the technical and strategic aspects of eCommerce and email marketing. If you meet the qualifications and can deliver high-quality results within the required timeframe, we would love to hear from you.

How to Apply

If you believe you are the right fit for this job, please send us your proposal along with:

  • A summary of your experience in Shopify optimization and email marketing.
  • Examples of past Shopify stores you have optimized.
  • Samples of email campaigns or templates you have designed.
  • Your proposed approach to this project and how you plan to complete it within 1-2 days.

We are excited to find the right candidate to help us enhance our Shopify store and establish a strong email marketing system. Looking forward to working with you!

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