Associate Marketing Manager – Forage Genetics
Here is a comprehensive job description for the Associate Marketing Manager – Forage Genetics position at Land O’Lakes, Inc., based on the available information:
Associate Marketing Manager – Forage Genetics
Location: Arden Hills, MN
Company: Land O’Lakes, Inc.
Business Unit: Forage Genetics International (FGI)
Job ID: R-35099(Career.com, Mediabistro)
About the Role
As an Associate Marketing Manager within Forage Genetics International (FGI), a division of Land O’Lakes, Inc., you will be instrumental in developing and executing marketing strategies for alfalfa traits and seed brands. This role encompasses brand management, marketing communications, event coordination, and sales support, all aimed at enhancing the visibility and success of FGI’s product offerings.(Mediabistro)
Key Responsibilities
- Brand & Trait Marketing: Develop and implement marketing strategies for FGI’s seed brands and traits, ensuring consistent messaging across all platforms.
- Marketing Communications: Create and maintain marketing materials, manage website content, and oversee internal communication channels.
- Training & Education: Develop training materials for internal teams and external partners, facilitating knowledge transfer and product understanding.
- Event Management: Plan and execute industry conferences, trade shows, and field events, coordinating logistics, promotional materials, and post-event follow-ups.
- Data Analysis & Reporting: Collect and analyze marketing data to assess campaign effectiveness and inform future strategies.
- Cross-Functional Collaboration: Work closely with R&D, sales, and other departments to align marketing initiatives with business objectives.(Mediabistro)
Qualifications
Required:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 2 years of marketing experience, preferably in agriculture, food sciences, or life sciences.
- Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).
- Strong written and verbal communication skills.
- Ability to work independently and collaboratively in cross-functional teams.
- Willingness to travel up to 25%.(Mediabistro)
Preferred:
- Experience in consumer-packaged goods and/or agricultural industries.
- MBA or advanced degree in a related field.(Salary.com)
Compensation & Benefits
- Salary Range: $105,040 – $157,560 annually.
- Benefits: Comprehensive medical, dental, and vision insurance; paid time off; life and disability insurance; education assistance; 401(k) plan; and various well-being resources. (Built In)
About Land O’Lakes, Inc.
Land O’Lakes, Inc. is a Fortune 250, farmer- and member-owned cooperative dedicated to reimagining the business of food. With a diverse portfolio that includes Dairy Foods, Animal Nutrition, and Crop Inputs, the company is committed to sustainability and innovation in the agricultural sector. Land O’Lakes has been recognized as a Top Workplace by Indeed and LinkedIn and is listed among TIME’s 100 Most Influential Companies. (JOFDAV, Monster, Mediabistro)
Please note that this position has been filled. For current opportunities, you can explore other openings on the Land O’Lakes Careers page.