Data Analyst – Highly Skilled Data Analyst – Highly Skilled
Data Analyst – Highly Skilled Data Analyst – Highly Skilled
This Data Analyst – Highly Skilled role presents a remarkable opportunity to thrive at the nexus of ad tech, cross-platform media, and data science. Ideal for a visionary leader with proficiency in advanced analytics/data science and a robust interest in advertising or media technology, the position offers unparalleled exposure to cutting-edge technologies. As a Data Analyst – Highly Skilled, you will play a pivotal role, collaborating closely with the product team, ad sales, research, and industry vendors to spearhead measurement innovation across Client portfolios.
Key Activities:
- Oversee the strategic research and evaluation of third-party measurement (3PM) currency providers, guiding the analysis of measurement data to refine and enhance transaction models at a strategic level.
- Direct comprehensive data investigations, leveraging a sophisticated blend of 3PM data from diverse sources and use cases. This includes advanced log-level analysis employing the Client’s proprietary first-party data alongside third-party data from the Audience Insights Hub, to inform decision-making and strategy.
- Forge strong, strategic collaborations with product, IT, and client strategy teams to shape and enhance the Client’s advertising offerings, driving innovative go-to-market and sales strategies with a focus on long-term growth and market leadership.
- Employ and interpret advanced research tools such as Nielsen, Kantar, iSpot, and VideoAmp for in-depth media consumption analysis, competitive landscape assessment, and advertising campaign performance evaluation. Lead the presentation of critical research findings to senior executive leadership, influencing decision-making at the highest levels.
- Champion the development and implementation of new business models, exploring alternative currencies, and laying the groundwork for a unified media currency that bridges digital and linear platforms, positioning Client at the forefront of industry innovation.
- Lead, inspire, and cultivate the professional development of your team, providing mentorship, career guidance, and opportunities for growth. Act as a key stakeholder in managing comprehensive test and learn projects, overseeing timelines, agendas, deliverables, analysis, and findings, to ensure alignment with strategic objectives.
- Collaborate closely with the client Measurement & Impact teams on high-level measurement projects and learning initiatives, driving the company’s strategic objectives forward through insightful analysis and data-driven decision-making.
Core Qualifications:
- Advanced degree (master’s or higher) from an accredited institution in a relevant field such as Mathematics, Data Science, Statistics, Engineering, Computer Science, Economics, Marketing Analytics, or a related discipline. A PhD in a relevant field is considered a distinct advantage.
- A minimum of four plus years of progressive, post-graduate experience in data analytics, media research, or data science, with a strong preference for leadership roles within ad tech companies, digital entertainment industries, advertising agencies, media research providers, or data analytics firms.
- Expertise in AWS, SQL (advanced level), Spark, R, or Python, with comprehensive knowledge of relational databases, big data retrieval methods, and the ability to leverage these skills in a strategic, organizational context.
- A deep understanding of the broadcast/cable, Connected TV/OTT, and digital media landscapes, with the ability to anticipate trends and apply this knowledge to strategic decision-making.
- Advanced statistical analysis skills, with a profound grasp of statistical concepts, methods, and practices essential for high-level data interpretation and decision-making.
- Extensive experience and a proven track record in the ad-tech measurement space, including expertise in data management platforms and cloud databases (GCP, Snowflake, etc.), with a strong emphasis on strategic application and innovation in these areas.
Desired Characteristics:
- Advanced knowledge of machine learning techniques and their strategic applications in the media industry, with a proven track record of leveraging these tools to drive significant business outcomes.
- Deep understanding of cross-platform measurement methodologies across digital, linear, and streaming platforms, including CTV/OTT and addressable TV, showcasing a capability to navigate and integrate diverse data sources for comprehensive insights.
- Expertise in advanced analytics methodologies such as Multi-Touch Attribution and Media Mix Modeling, with a history of applying these approaches to optimize media spend and impact.
- Exceptional adaptability, comfortable with navigating ambiguity, and capable of thriving in a fast-paced, results-oriented environment. Skilled in aligning the interests of multiple stakeholders towards common goals.
- Proficiency in data processing and extensive experience with data visualization tools such as Power BI and Tableau, demonstrating the ability to translate complex datasets into actionable insights for decision-making at the highest levels.
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
