Social Media Strategist (Mens Fitness App)
Social Media Strategist
Company Description:
Playbook is the #1 creator economy platform for creators in fitness, wellness, and sports. Our combination of mobile SaaS tools and services enables today’s creator class to turn their iPhone training content into a meaningful income. Start creating yourself today: www.joinplaybook.com.
Please Note!:
This role is for a standalone fitness technology for one of the most influential male fitness influencers on social media (may also include working on Playbook’s social as well – TBD)
In This Role, You’ll:
- Responsible for the strategy and execution of famous fitness influencer’s social media channels
- You’ll orchestrate and oversee the creation of captivating content that resonates with our audiences
- You’ll spearhead social media campaigns that align with our business objectives; and propel traffic and conversions on key initiatives
- You’ll dive into the realm of community management and social monitoring with finesse.
- Bring to life new ideas to educate our social following about the tech platform
- You’ll transform intricate concepts into riveting content across various channels
- Craft an industry-leading LinkedIn strategy (likely Twitter, Tiktok as well)
- You’ll leverage internal and external relationships to position company as a thought leader in the male fitness vertical
- You’ll curate compelling content packages with top customers, showcasing their success stories and driving platform adoption
- Collaborate strategically with Product and Marketing stakeholders
- You’ll amplify their initiatives, integrating social media into broader marketing campaigns with a collaborative mindset.
- You’ll set quarterly channel strategies with the manager to ensure alignment with broader marketing objectives
- Unlock the potential of Social as a powerful engine for lead generation
- You’ll craft unique and engaging content, leveraging all social media platforms to drive new customers to our marketing site.
- Keep your finger on the pulse of the fitness economy
- You’ll pitch new ideas and post formats to keep our channels fresh and relevant
Qualifications:
- **Knowledge of fitness is a MAJOR PLUS!
- **Experience working to develop a personal brand is a MAJOR PLUS
- Proven experience as a Social Media Strategist
- Expertise in social media platforms, including but not limited to Instagram, Facebook, Twitter, and YouTube
- Excellent knowledge of social media trends, best practices, and emerging platforms
- Strong analytical and problem-solving skills
- Ability to create and curate engaging content
- Experience with social media management tools and analytics platforms
- Strong written and verbal communication skills
- Ability to work independently and collaboratively in a remote team environment
- Passion for fitness, wellness, and sports
- Bachelor’s degree in Marketing, Communications, or a related field