Digital Marketing Manager RM plc United Kingdom
Overview About RM At RM we provide technology and resources to the education sector, supporting schools, teachers and learners, with one goal, to improve education outcomes worldwide. What we do helps all levels of the industry, from preschool to higher education and professional qualification, our customers include schools, examination boards, central governments and other professional institutions. We have a clear purpose to enrich the lives of learners worldwide. To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work. Job Purpose We are seeking an experienced Digital Marketing Manager, to join a team of Digital Acquisition and Performance Managers operating within a wider marketing team in the UK and…
international colleagues, based in India. You will play a pivotal role in managing and optimising the organic search and email marketing strategy for TTS – driving customer acquisition, engagement, retention and order intake revenue. Main Responsibilities Planning & Strategy • Support the Senior Digital Acquisition Manager to execute email marketing acquisition strategies in line with the overall digital strategy. • Closely monitor direct competitors and leading ecommerce brands outside of our sector to provide recommendations to ensure that our search and email marketing strategy and tactics are best-in-class. Email Channel • Develop and manage comprehensive email marketing campaigns with a focus on customer acquisition, engagement and driving order intake. • Collaborate with the wider marketing, merchandising, brand and creative teams to create integrated multi-channel campaigns both in the UK and India. • Work closely with the Digital Acquisition team in India, ensuring seamless communications, efficient workflows, and alignment of strategies across time zones. • Employ data-driven approaches to optimise email marketing performance, ensuring all campaigns are continuously tested, measured, and improved upon. • Utilise segmentation strategies to deliver targeted and personalised email content to different customer groups. • Manage all aspects Digital Marketing Manager of email marketing production, from campaign ideation and design, to execution and analysis. • Undertake copywriting and visual design responsibilities to create engaging and effective email content that aligns with brand guidelines and resonates with our target audience. •Digital Marketing Manager Implement email automation strategies to improve Digital Marketing Manager efficiency and effectiveness of email marketing campaigns. • Work across the business to develop and optimise email customer touchpoints outside of marketing emailsDigital Marketing Manager (e.g. system generated email communications). • Keep abreast of the latest email marketing trends, technologies, and best practices to ensure the company Digital Marketing Manager maintains a competitive edge. • Maintain a clear understanding of our business objectives and customer personas to ensure all email marketing efforts are aligned with business goals. • Conduct regular competitor analysis to gain Digital Marketing Manager insights into their email marketing strategies. •Digital Marketing Manager Ensure all email marketing activities adhere to GDPR and other relevant legislation. • Provide detailed channel reporting and campaign analysis on email marketing performance with insights on how to continuously improve. Search • Support the definition and execution of our SEO and digital paid advertising strategy to drive traffic, customer acquisition and order intake. • Perform keyword research to optimise content Digital Marketing Manager and monitor the performance of keywords to maximise ROI. • Monitor website performance and resolve any issues that affect SEO. This includes optimising site structure, improving page speed • Work closely with the content, product and merchandising teams to ensure that content is Digital Marketing Manager optimised for search. • Identify content gaps and provide content producers and editorial teams with realistic recommendations for implementation based on driving traffic. •Digital Marketing Manager Work with the digital trading team to have an ongoing optimisation programme of all landing pages based on an ongoing testing programme. • Digital Marketing Manager Develop and execute effective link building strategies to enhance the site’s authority and rankings. • Use tools such as GA4 and Search Console to monitor, analyse, and report on Digital Marketing Manager the website’s SEO performance. • Monitor competitor websites and SEO activities to identify opportunities and threats. • Provide SEO support to other members of the wider digital, marketing and product teams. Collaborate with various departments to align SEO with broader marketing strategies. • Keep up to date with the latest SEO best practices, search engine algorithms, and industry trends. Wider Digital Elements: • Work with the trading/ merchandising team to support and initiate onsite digital campaigns, optimisations and updates. • Work with the content team in ideation and management of content marketing and competitions designed to increase brand awareness, improve consideration, drive awareness, traffic and conversions. • Work with creative team on creation of digital acquisition assets to drive engagement and transactional revenue. • Work closely with RM IT and digital dev team on internal system and integration improvement projects. • Where applicable, support the international division by owning the email marketing digital acquisition strategy across the relevant channels. • As the subject matter expert, where and when applicable train the relevant users on latest email marketing developments and system changes. Reporting & Analytics: • Develop, refine and deliver regular reporting, identifying and influencing the correct metrics • Create and distribute reports with insight to monitor and highlight issues suitable for the receiving audience. Knowledge, Skills & Experience • Educated to degree level (or equivalent) preferably in a marketing, digital, analytical, business or IT-related subject. Certifications in email marketing would be advantageous. • At least 3 years’ experience in a similar role, with a particular focus on organic search and email marketing. • Experience of working with GA4, Google Search Console and other SEO tools (e.g. Ahrefs, SEMrush) • Proficiency with email marketing software (e.g. Mailchimp, Constant Contact, HubSpot, DotDigital) • Deep knowledge of SEO best practices and latest search trends • Comfortable managing content production, whether internally or using external suppliers. • Excellent understanding of email marketing concepts and metrics such as sender score, deliverability, and sender reputation. • Strong analytical skills, with a track record of making data-driven decisions and interpreting data • Experience with A/B testing and email optimisation for higher conversion rates. • Exceptional copywriting skills, with an ability to create engaging and persuasive content. • Creative flair and ability to produce strong creative and visual email elements using online design tools (e.g. Canva) and familiarity with HTML and CSS for email design. • Proficient in the use of CRM systems, databases and marketing automation tools. • Excellent project management skills, with the ability to prioritise and manage multiple tasks simultaneously. • Self-motivated, ability to use initiative and manage/prioritise their own workload efficiently with a can-do attitude. • Able to work confidently with colleagues as part of a multi-disciplinary team to deliver projects on time, at the right quality and on budget in a fast-paced environment. What’s in it for you? At RM we recently introduced My Work Blend @RM which provides office-based colleagues with multi location and hybrid working options to suit them. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process. We expect how we make best use of hybrid working may continue to adapt as we adjust to our new ways of working. RM is committed to safeguarding and promoting the welfare of children and expects all permanent and temporary staff to share this commitment. This role is exempt from the Rehabilitation of Offenders Act 1974 and all successful candidates will be subject to Disclosure and Barring Service (DBS) checks along with other relevant employment checks. At RM we are committed to making the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com. As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM