Social Media, Marketing & Website Manager US$10–US$20 an hour
Here’s a polished & detailed job description based on the Upwork posting, which you (or a client) could use to hire or advertise for a Social Media, Marketing & Website Manager. You can adapt it as needed for culture, tone, or additional specifics.
Job Title
Social Media, Marketing & Website Manager (Part-Time, Freelance)
About Us
L Wallace NP & Associates is a premium emotional health and wellness practice focused on providing concierge psychiatry, therapy intensives, and emotional strategy for high-achieving individuals. We are moving away from insurance-based models toward self-pay clients who seek transformative results.
Role Overview
We are seeking a proactive, strategic Social Media, Marketing & Website Manager to work with us part-time (approx. 10-15 hours/week). Your mission will be to elevate our digital presence, generate qualified self-pay leads (not just followers or likes), and optimize our website for both SEO and conversions. The role is remote, flexible in schedule, and ongoing.
Key Responsibilities
- Develop and execute a 90-day content strategy across social media platforms (Instagram, TikTok, LinkedIn) that aligns with our brand voice and targets our ideal client.
- Repurpose content (especially video) into engaging formats: reels, carousels, stories/posts.
- Manage and run paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn. Planning, budgeting, monitoring performance, optimizing.
- Optimize our Squarespace website for SEO (including keyword research, on-page optimization, blog/content strategy) and for conversions (improving landing pages, forms, etc.).
- Create, test, and optimize landing pages to maximize desired actions (consultation bookings, program-sign ups).
- Track analytics regularly (social media metrics, ad metrics, website traffic, conversion rates) and provide actionable insights and recommendations.
- Ensure all digital touchpoints are consistent with our branding, messaging, and compliance (especially given the area of emotional health/wellness).
Qualifications / Skills Required
- Proven experience in managing social media + ad campaigns (Google, Meta, LinkedIn) with measurable ROI.
- Hands-on experience with Squarespace websites: content updates, forms, blogs, integrations, and SEO best practices.
- Strong copywriting and editing skills; ability to write engaging, persuasive, clear content.
- Basic visual skills/design editing (e.g. Canva, CapCut or similar tools) to create or adapt content.
- Ability to analyze data (ads, website, social) and make decisions to improve performance.
- Prior experience with health, wellness, coaching, therapy, or a similar field preferred (but not strictly required).
- Self-starter mindset, organized, able to meet deadlines, work with minimal supervision.
Hours, Duration & Compensation
- Hours: ~10-15 hours per week
- Duration: Ongoing / long-term engagement
- Work format: Remote and flexible
- Compensation: Competitive; please share your expected hourly rate or preferred package.
How to Apply
When applying, please send:
- A brief introduction summarizing your experience with: SEO, paid advertising, Squarespace site management.
- Examples of your past work (campaigns or websites) that led to actual client conversions (not just reach/followers).
- Your preferred hourly rate or pricing structure, and availability.
If you like, I can also draft a version of this tailored for Pakistani job boards or specific cultures, or a shorter version for social media. Want me to prepare that?