Freelance Social Media Manager – $55K-$58K/Yr | Apply Today!
Black & Bould LLC is an innovative wellness organization committed to empowering BIPOC communities through fitness, wellness, and meaningful community connections. Founded in 2023, our mission centers on providing individuals with the knowledge and tools needed to optimize their well-being, fostering a culture rooted in proactive self-care and community advocacy. Our tagline, “Elevating Wellness, Rooted in Community,” reflects our dedication to nurturing growth both individually and collectively.
We are launching an exciting new content series that features immersive experiences with influential athletes and creatives. This series will culminate in live-streamed workshops designed to inspire, educate, and engage a global audience, amplifying voices within the wellness and BIPOC communities.
The Opportunity: Freelance Social Media Manager
Black & Bould is seeking a highly creative, results-oriented, and autonomous Freelance Social Media Manager to build and lead our brand’s digital presence from the ground up. This unique role offers you the chance to shape a compelling narrative, cultivate engagement, and connect with a passionate and growing community.
As our Social Media Manager, you will be responsible for translating Black & Bould’s mission and vision into a vibrant, authentic, and impactful social media ecosystem. You will oversee all social media channels and content strategy, driving growth and engagement as we launch our ambitious new series and expand our audience reach.
Key Responsibilities
Your core responsibilities will span across several critical areas, ensuring the brand voice remains consistent and engaging across all platforms:
- Content Strategy & Creation (40%)
You will develop and execute a creative content strategy primarily focused on Instagram and TikTok, with LinkedIn as a secondary platform. This includes producing original content such as graphics, short-form video concepts, static posts, stories, reels, and carousels that resonate with our audience and reflect Black & Bould’s brand values. Independent content creation will be a major part of your role. - Content Curation & Development (60%)
You will actively manage and repurpose high-quality photo and video assets generated from content shoots—mostly in Colorado, occasionally in other states—to craft compelling stories and engaging social narratives. This requires strong editorial skills and a creative eye to maximize the impact of existing materials. - Platform Management & Optimization
Daily oversight of posting schedules is essential to ensure content reaches the right audience at optimal times. You will stay up-to-date with evolving platform algorithms, trends, and best practices to continuously improve reach, engagement, and conversions. - Community Engagement & Moderation
Engaging authentically with our audience is key. You will monitor comments, direct messages, and mentions, responding promptly and in line with our brand voice. Additionally, you’ll identify and interact with relevant accounts and communities, fostering meaningful relationships while protecting the community by managing inappropriate content or users. - Performance Tracking & Reporting
Regularly analyzing social media metrics such as reach, engagement, follower growth, and conversion rates (website visits, ticket sales) will inform your strategies. You will provide insightful reports and recommendations to optimize performance and drive business goals. - Brand Voice & Consistency
Maintaining a consistent tone that is fun, professional, young, hip, and credible is critical. All content and interactions should reflect Black & Bould’s mission and brand identity to foster trust and community connection.
What We Offer
- Mission-Driven Impact: Play a vital role in empowering BIPOC communities through wellness and storytelling that inspires change and accessibility.
- Creative Freedom: You will have the autonomy to build Black & Bould’s social media presence from the ground up, focusing on authentic and high-quality storytelling.
- Autonomous Work Environment: This remote, freelance role allows you to manage your own schedule while delivering on key objectives.
- Collaborative Culture: Work directly with the Founder and Partnership Development team to leverage premium content and contribute strategically to the business’s overall growth.
Qualifications
We’re looking for someone who brings:
- At least 3 years of proven experience managing and growing social media accounts for brands, with a strong portfolio showing success on Instagram and TikTok.
- A highly creative mindset with a demonstrated ability to generate original content ideas and skillfully repurpose raw photo and video assets into engaging social media posts.
- Deep knowledge of current social media trends, platform algorithms, best posting times, and strategies to boost engagement and audience growth.
- Exceptional writing, editing, and visual storytelling skills, with proficiency in tools like Canva, CapCut, or basic video editing software.
- Strong organizational skills and the ability to independently manage multiple social media platforms and deadlines.
- Excellent communication skills, both written and verbal.
- Reliable internet access and availability to consistently meet the fast-paced demands of this role.
- A passion for wellness and dedication to uplifting BIPOC communities is highly valued.
Compensation & Contract Details
This is a freelance, part-time role with an annual equivalent pay ranging from $45,000 to $58,000, disbursed semi-monthly (twice per month). Final compensation will depend on your experience, skill set, and alignment with the role requirements.
The engagement is open-ended with either party able to terminate with 30 days’ written notice.
How to Apply
If you’re ready to take on this exciting challenge, please submit:
- Your resume
- A cover letter outlining your relevant experience, including specific successes on Instagram and TikTok
- Links to your portfolio or social media accounts you’ve managed
Application Questions
To better understand your fit for the role, please address the following:
- Describe your experience editing and repurposing raw media (photos/videos) into engaging social media content like Reels, TikToks, and carousels. How do you ensure this content aligns with a brand’s unique voice and mission?
- Beyond posting, how do you develop social media strategies to maximize reach, engagement, and conversions (e.g., ticket sales)? Please share your knowledge of optimal posting times, platform algorithms, and audience targeting, especially for new brand launches.
- This role requires remote work with immediate availability, high autonomy, and reliable internet access. Are you able to start within two weeks and manage social media operations independently?
- The compensation range is $45,000 – $58,000 annually, paid semi-monthly. Does this meet your expectations for a freelance Social Media Manager role of this scope?
Location: Remote
Join Black & Bould LLC and become part of a bold movement to elevate wellness, empower communities, and create lasting impact through powerful storytelling and authentic engagement.