Here is a comprehensive job description for the position of Senior Manager – Learning Experience & Content Development at GMG, based in Dubai:(Wuzzuf)

Senior Manager – Learning Experience & Content Development

Location: Dubai, United Arab Emirates

Department: Human Resources

Employment Type: Full-time

Division: Corporate

Contract Type: Full-time(Wuzzuf, GMG)

About GMG

GMG is a global well-being company that retails, distributes, and manufactures a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties, and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG has introduced more than 120 brands across 12 countries, including notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita’s, and McCain.(GMG)

Job Summary

The Senior Manager – Learning Experience & Content Development is responsible for spearheading the creation of GMG’s Learning Center, ensuring the design and delivery of impactful training programs that align with the organization’s strategic goals. This role focuses on enhancing the learning experience through innovative content strategies and alignment with organizational goals. The incumbent will play a critical role in cultivating a culture of continuous learning, fostering employee development, and improving overall performance across all levels. This includes creating and curating learning content in both Arabic and English, tailored to meet the needs of GMG employees across all countries and organizational levels. By leveraging advanced learning technologies and methodologies, the incumbent will ensure that training programs are effective, accessible, and aligned with GMG’s global vision for growth and excellence. (GMG)

Key Responsibilities

Core Responsibilities:

  • Develop and implement a comprehensive content strategy for the Learning & Development (L&D) department, ensuring alignment with organizational goals and industry best practices.
  • Lead the design and development of learning materials, ensuring they are engaging, interactive, and aligned with organizational principles.
  • Establish the GMG Learning Center, designing programs and pathways that support skill development, leadership training, and organizational learning initiatives.
  • Design and implement training programs that leverage a variety of learning methodologies, including e-learning, classroom training, on-the-job training, and blended learning approaches.
  • Oversee the development of Individual Development Plans (IDPs) and structured career learning pathways, ensuring employees have access to learning opportunities that support their career growth.
  • Collaborate with internal stakeholders supporting talent management initiatives and develop learning solutions that address performance objectives, such as developing and implementing career development programs that provide employees with the necessary tools and resources to advance their skills and careers within GMG.
  • Lead the analysis of training needs (TNA) to identify skill gaps across the organization, ensuring that learning solutions are tailored to meet business requirements using data-driven insights to develop relevant content.
  • Manage the content development process from concept to delivery, including needs analysis, storyboarding, scripting, and production of both digital platforms (LMS) and in-person sessions.
  • Conduct regular reviews and evaluations of learning materials to ensure quality, relevance, and effectiveness.
  • Collaborate with subject matter experts and key stakeholders to identify training needs, develop learning objectives, and design educational curriculum that addresses skill gaps and promotes employee growth.
  • Manage the end-to-end content development process, including needs assessment, content creation, quality assurance, and evaluation of learning outcomes.
  • Collaborate with cross-functional teams, including HR Operations and the Transformation team, to integrate learning solutions into existing systems and processes (LMS).
  • Provide guidance and mentorship to content development team members, fostering a culture of continuous learning and professional growth.
  • Stay updated on industry trends, emerging technologies, and innovative learning methodologies to enhance the learning experience.
  • Implement best practices in instructional design and adult learning principles to create engaging and effective learning experiences.
  • Monitor and evaluate the effectiveness of training programs, utilizing feedback to continuously improve content and delivery methods.
  • Establish and maintain relationships with external vendors, consultants, and industry partners to leverage resources and expertise in content development and delivery.
  • Design and utilize L&D dashboards to monitor key metrics such as training completion rates, learner engagement, and the impact of learning initiatives on business outcomes.
  • Manage project timelines, budgets, and resources effectively to ensure timely delivery of content initiatives.(GMG)

People Management:

  • Provide guidance and coaching to team members, fostering a culture of continuous learning and development.
  • Work with Business Heads to set clear goals and expectations, ensuring alignment with overall training objectives and organizational goals.
  • Monitor and assess own training performance, seeking feedback and support to encourage growth and skill enhancement.
  • Lead by example, promoting collaboration, open communication, and a commitment to professional development within the team.
  • Support team members in designing and delivering training content, ensuring consistency and high-quality learning experiences.(GMG)

Functional/Technical Competencies

  • Proficiency in instructional design principles, adult learning theory, and learning technologies.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
  • Excellent communication and presentation skills, with the ability to convey complex concepts in a clear and engaging manner.
  • Demonstrated ability to build relationships and collaborate effectively with stakeholders at all levels of the organization.
  • Advanced expertise in creating Learning & Development strategies that align with organizational goals, fostering a culture of continuous learning and improvement.
  • Proven experience in designing and evaluating diverse training programs, including e-learning, classroom, and blended formats.
  • Experience in managing and optimizing Learning Management Systems (LMS) such as Coursera, Cornerstone, or SABA is a plus.
  • Capability in implementing talent management programs, career development pathways, and performance improvement initiatives to support employee growth and organizational success.
  • Excellent skills in content creation, developing relevant learning materials in Arabic and English.
  • Solid background in project management, with the ability to oversee multiple L&D projects, ensuring high-quality execution within set timelines.
  • Strong communication and interpersonal skills to effectively engage internal stakeholders, subject matter experts, and external vendors to drive successful L&D initiatives.(GMG, beBee)

Job Requirements

  • Bachelor’s degree in Education, Instructional Design, Learning Technology, or a related field.
  • Master’s degree or relevant certifications in Learning & Development, HR, or Organizational Development (e.g., CIPD Level 5/7, SHRM) are highly advantageous.
  • Minimum of 7-10 years of experience in instructional design, content development, or learning and development roles.
  • Proven track record of designing and delivering effective training programs in a corporate or educational setting.
  • Familiarity with industry-specific content areas, such as sales, customer service, compliance, or technical skills training.
  • Proficiency in English (written and verbal). Additional language proficiency may be beneficial.
  • Other valuable skills: creativity, attention to detail, and problem-solving skills.(GMG)

Why Join GMG?

At GMG, we’re dedicated to nurturing a vibrant, inclusive, and engaging work environment that promotes growth, innovation, and well-being. Join us in our mission to inspire victories that make the world better – for our team, our consumers, and our communities.(GMG)

What We Offer

  • An opportunity to become part of diverse teams with international exposure.
  • Comprehensive family medical insurance.
  • Family residency sponsorship and flight allowances.
  • Up to 30% discount in our premium retail sports brand stores.
  • Up to 20% discount in our pharmacy chain.(GMG)

For more information and to apply, please visit the official job posting:
👉 Senior Manager – Learning Experience & Content Development at GMG

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