Demand Marketing Manager—£114K/year—UK (US$144K)
About Marketing Manager
Are you an experienced B2B marketer with a passion for driving measurable results? Do you thrive at the intersection of creativity and analytics? If so, we’re looking for you to join our growing marketing team as a Demand Marketing Manager. This high-impact role is responsible for developing, executing, and optimizing multi-channel demand generation campaigns that generate qualified leads and build a predictable sales pipeline.
As a Demand Marketing Manager, you will play a key role in shaping the customer acquisition strategy and accelerating our growth across enterprise and mid-market segments. You’ll collaborate cross-functionally with sales, content, product marketing, and operations to design and launch campaigns that resonate with our audience and drive revenue outcomes.
This role is ideal for a self-starter who understands the nuances of B2B buyer behavior, has hands-on experience managing integrated marketing programs, and knows how to use data to drive every decision. We are looking for someone who can think big, move fast, and deliver results in a rapidly scaling business environment.
Key Responsibilities of Marketing Manager
- Develop, launch, and manage integrated demand generation campaigns across digital, email, paid, content, webinars, and events.
- Build and manage marketing programs that support each stage of the customer journey—from awareness to decision—to maximize marketing-sourced pipeline and revenue.
- Collaborate with content, design, and product marketing teams to develop compelling assets and messaging tailored to buyer personas and market segments.
- Lead and execute Account-Based Marketing (ABM) strategies targeting enterprise accounts, leveraging tools and data to personalize outreach and increase engagement.
- Manage paid advertising channels such as LinkedIn Ads, Google Ads, and retargeting platforms to drive qualified traffic and conversions.
- Optimize conversion paths across landing pages, lead forms, and email sequences to increase MQL and SQL volume.
- Implement lead nurturing workflows and email automation to move prospects through the funnel efficiently and effectively.
- Analyze and report on campaign performance, measuring KPIs such as cost-per-lead (CPL), marketing-qualified leads (MQLs), sales-qualified leads (SQLs), conversion rates, and marketing-attributed revenue.
- Own and maintain the integrity of lead scoring, segmentation, and routing processes in coordination with marketing operations and sales teams.
- Maintain a strong feedback loop with SDRs and Account Executives to ensure timely follow-up and continual campaign refinement.
- Stay current on demand generation best practices, digital marketing trends, tools, and technologies to continuously enhance campaign performance.
About Marketing Manager
- You have 5–8 years of experience in demand generation, growth marketing, or performance marketing, ideally in a B2B SaaS environment.
- Proven track record of building full-funnel marketing programs that drive pipeline and revenue growth.
- In-depth knowledge of digital advertising platforms, campaign optimization techniques, and lead generation strategies.
- Comfortable working across multiple channels and marketing platforms with a focus on ROI and conversion metrics.
- Excellent project management skills—you can juggle multiple campaigns, stakeholders, and deadlines with ease.
- Familiar with marketing automation platforms (e.g., HubSpot, Marketo), CRM tools (e.g., Salesforce), analytics tools (e.g., GA4, Looker), and ABM platforms (e.g., Demandbase, 6sense).
- Strong communicator with the ability to collaborate across departments and build alignment around shared goals.
- Data-driven thinker with a strong analytical mindset and the ability to present actionable insights clearly.
- Passionate about marketing innovation, experimentation, and staying ahead of industry trends.
What You’ll Bring
- A deep understanding of the B2B buyer journey and how to create content and campaigns that influence each stage.
- Experience building and executing ABM programs and working in close alignment with sales teams.
- Confidence to own budget and drive strategic decisions to maximize the efficiency of paid marketing spend.
- A curious and proactive mindset—always seeking to test, learn, and improve.
- Commitment to delivering measurable business impact and accountability for results.
- A collaborative attitude and a desire to be part of a high-performing, mission-driven team.
Why You’ll Love Working With Marketing Manager
- Competitive salary: Earn up to £114,000 per year (~US$144,000), with performance bonuses and stock options.
- Remote flexibility: Work from anywhere in the UK or join us at our London HQ for a hybrid schedule.
- Impact-driven culture: Your work will directly influence company growth and customer success.
- Supportive environment: Join a collaborative and transparent workplace where innovation is encouraged, and creativity thrives.
- Career growth: We invest in your development with training, mentorship, and clear advancement pathways.
- Modern marketing stack: Leverage best-in-class tools like HubSpot, Google Ads, GA4, Salesforce, Demandbase, and more.
- Generous benefits: Enjoy flexible time off, wellness programs, health coverage, and other perks that support work-life balance.
Our Marketing Technology Stack
- Automation & CRM: HubSpot, Salesforce, Marketo
- Analytics & Reporting: Google Analytics 4 (GA4), Tableau, Looker Studio
- Paid Media: LinkedIn Ads, Google Ads, Meta Ads
- ABM Tools: Demandbase, Clearbit, 6sense
- Collaboration Tools: Notion, Slack, Asana
Our Commitment to Diversity
We are committed to creating a diverse, inclusive, and equitable workplace. We believe that diverse perspectives lead to stronger ideas and better results. We welcome applicants of all backgrounds, experiences, and identities to apply. If you need any accommodations during the hiring process, please let us know.
How to Apply in Marketing Manager
Ready to help us accelerate growth through high-performing marketing programs? Click Apply Now to submit your resume and a short cover letter outlining your relevant experience and what excites you about this role. We look forward to meeting you!