Remote Paid Social Creative Strategist – USA
We are seeking a creative and results-driven Paid Social Creative Strategist to join our growing remote team. This role is ideal for someone who thrives at the intersection of data, storytelling, and design—someone who can conceptualize high-impact ad creatives while understanding what drives performance in paid social channels. If you are a strategic thinker with a strong grasp of digital marketing and an innovative eye for compelling content, this could be the perfect opportunity.
In this role, you will work alongside performance marketers, designers, video editors, and brand stakeholders to produce scroll-stopping creative content tailored for platforms like Facebook, Instagram, TikTok, and YouTube. Your mission will be to translate data and market insights into engaging creative strategies that drive growth for our clients and partners.
This is a fully remote role open to candidates located in the United States.
Key Responsibilities of Paid Social Creative Strategist
Creative Development and Strategy
- Develop full-funnel paid social creative strategies across various platforms, ensuring alignment with client objectives and performance goals.
- Conduct in-depth research into audiences, competitors, and market trends to inform creative concepts.
- Write creative briefs that guide design and video production teams toward executing content that is optimized for engagement and conversion.
- Generate innovative concepts and campaign ideas that reflect brand messaging and performance insights.
Performance Analysis and Optimization
- Monitor and analyze the performance of creative assets using key metrics such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
- Partner with media buyers and analysts to extract insights from campaign data and identify opportunities for improvement.
- Lead post-launch creative reviews to evaluate what worked, what didn’t, and why.
- Translate insights into actionable recommendations for future campaigns and tests.
Collaboration and Execution
- Serve as a creative partner to performance teams, copywriters, designers, and video editors throughout the lifecycle of a campaign.
- Work cross-functionally to ensure campaigns are delivered on time and meet performance benchmarks.
- Present creative strategy, concept directions, and performance findings to both internal stakeholders and clients.
Trend Monitoring and Testing
- Stay current on social media platform trends, emerging ad formats, and algorithm changes.
- Proactively test new creative approaches, formats, and messaging angles to discover what resonates most with the target audience.
- Develop testing roadmaps and A/B strategies to continually refine creative effectiveness.
Qualifications in Paid Social Creative Strategist
Essential Skills and Experience in Paid Social Creative Strategist
- Minimum of 3 years of experience in a creative strategy or digital marketing role, with a strong emphasis on paid social advertising.
- Demonstrated ability to lead creative strategy development for direct-response or performance-driven campaigns.
- Strong understanding of Meta Ads Manager, TikTok Ads, and other major social media ad platforms.
- Proven experience in producing, briefing, or collaborating on high-converting ad creative for Facebook, Instagram, TikTok, or YouTube.
- Strong portfolio or case studies showcasing past campaigns, concept ideation, and measurable outcomes.
- Analytical mindset with the ability to interpret performance data and apply findings to creative work.
- Excellent written and verbal communication skills.
- Comfortable working remotely with the ability to manage time, deadlines, and projects independently.
Preferred Experience in Paid Social Creative Strategist
- Experience working with e-commerce or direct-to-consumer (DTC) brands.
- Exposure to creative testing strategies and conversion rate optimization (CRO).
- Familiarity with basic video editing tools (Adobe Premiere, Canva, CapCut) is a plus.
- Previous experience in a fast-paced digital agency, performance marketing team, or startup environment.
Key Attributes in Paid Social Creative Strategist
- Creatively Analytical: You are equally comfortable brainstorming creative ideas and reviewing campaign performance metrics.
- Detail-Oriented: You pay close attention to detail, ensuring that creative outputs meet high-quality standards and brand guidelines.
- Strategic Thinker: You connect the dots between creative work and business objectives, always thinking about how content drives measurable impact.
- Excellent Collaborator: You work well in team environments, value feedback, and know how to bring others along in your creative process.
- Adaptable: You thrive in change, welcome feedback, and have a flexible approach when faced with shifting priorities or project demands.
Why Work With Paid Social Creative Strategist
- Remote Flexibility: Work from anywhere in the United States. We are a remote-first team built on trust, autonomy, and results.
- Innovative Environment: Join a team that values experimentation, creativity, and forward-thinking approaches to advertising.
- Growth-Oriented Culture: We support professional development through mentorship, learning resources, and growth opportunities.
- Creative Ownership: Your ideas and strategies will be heard, valued, and implemented. You will play a key role in shaping the creative direction of campaigns.
- Client Diversity: Work on a wide range of brands and industries, keeping the work fresh, varied, and rewarding.
How to Apply as Paid Social Creative Strategist
To apply for the Remote Paid Social Creative Strategist role, please submit the following:
- Your resume or a link to your LinkedIn profile.
- A short cover letter outlining your interest in the role and how your experience aligns with the responsibilities.
- A portfolio or examples of creative campaigns you have worked on. If possible, include details about your role, the creative concept, and performance results.
We’re excited to learn more about you and how your unique skills and experiences can contribute to our growing team. If you are passionate about creative storytelling, data-driven marketing, and building campaigns that drive results, we encourage you to apply.
