B2B Marketing Manager | Agency | UK | £45K per Year
About B2B Marketing Manager:
We are a fast-growing, award-winning marketing agency based in the heart of London, specializing in delivering impactful B2B marketing solutions to clients across various industries, including tech, finance, professional services, and manufacturing. Our team is passionate about helping businesses thrive through data-driven strategies, creative campaigns, and innovative digital solutions. As we continue to expand our portfolio, we are looking for a dynamic and results-oriented B2B Marketing Manager to join our team and play a key role in shaping the future of B2B marketing for our clients.
Role of B2B Marketing Manager:
As a B2B Marketing Manager, you will be responsible for developing, executing, and managing marketing strategies that drive lead generation, build brand awareness, and deliver measurable ROI for our B2B clients. Working closely with account managers, creative teams, and digital specialists, you will take ownership of campaign planning and execution while serving as a trusted advisor to your clients. You will combine strategic thinking with hands-on delivery and continuously seek opportunities to improve performance and outcomes.
Key Responsibilities of B2B Marketing Manager:
- Develop and implement comprehensive B2B marketing strategies tailored to client objectives and industry verticals.
- Create and manage multi-channel campaigns across email, social media, content marketing, PPC, SEO, and events.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Collaborate with content and design teams to produce engaging assets, including case studies, whitepapers, landing pages, infographics, and email campaigns.
- Monitor and analyze campaign performance using tools such as Google Analytics, HubSpot, and LinkedIn Campaign Manager.
- Report on key metrics and provide actionable insights to clients and internal stakeholders.
- Manage project timelines, budgets, and deliverables to ensure client satisfaction and campaign success.
- Nurture and maintain strong relationships with clients, acting as their main point of contact for strategic marketing initiatives.
- Stay up to date with the latest trends and technologies in B2B marketing and integrate best practices into campaign planning.
Requirements in B2B Marketing Manager:
- Proven experience (3+ years) in B2B marketing, preferably within an agency environment.
- Demonstrable success in creating and executing lead generation and brand awareness campaigns.
- Solid understanding of digital marketing channels, including email marketing, SEO, paid media, and social media.
- Strong copywriting and content development skills.
- Experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce).
- Ability to analyze data and translate findings into strategy and campaign optimization.
- Excellent communication, presentation, and client-facing skills.
- Strong project management abilities with the capability to juggle multiple projects simultaneously.
- A proactive, collaborative, and adaptable mindset.
Desirable in B2B Marketing Manager:
- Experience in Account-Based Marketing (ABM) strategies.
- Familiarity with B2B SaaS, tech, or finance sectors.
- Google Ads and LinkedIn Ads certifications.
- Previous experience in an agency or consultancy role is highly preferred.
What We Offer in B2B Marketing Manager:
- Competitive salary of £45,000 per annum
- Hybrid working model (2–3 days per week in our London office)
- Flexible hours and a focus on work-life balance
- 25 days of annual leave + bank holidays
- Regular team events, training, and professional development support
- A vibrant, inclusive company culture that encourages innovation and collaboration
- Clear progression opportunities and the chance to work with high-profile B2B brands
Why Join B2B Marketing Manager Us?
This is an exciting opportunity for an experienced B2B marketing professional to join a supportive and ambitious team where your voice is heard, and your contributions are valued. We believe in empowering our employees to grow personally and professionally, and we’re proud to have built an environment that fosters creativity, curiosity, and success. If you’re ready to make a real impact in the B2B marketing world, we’d love to hear from you.
How to Apply in B2B Marketing Manager:
Submit your CV and a short cover letter detailing your relevant experience and why you’re the perfect fit for this role. We’re interviewing on a rolling basis, so apply early to avoid missing out!