Digital Marketing Channel Lead: Strategy & Performance Expert”
Digital Marketing Channel Lead: Strategy & Performance Expert”
Digital Marketing Channel Manager: Job Description and Requirements
Job Description of Digital Marketing :
1. Drive Revenue Growth from Social Media
- Strategically grow revenue from social media platforms, achieving $100k+ per brand for at least one brand. This involves identifying opportunities, optimizing content, and leveraging data-driven insights to maximize ROI.
2. Expand Social Media Presence
- Lead the expansion of the company’s social media program, focusing primarily on Reddit and YouTube. These platforms will serve as key channels for driving engagement, increasing visibility, and supporting brand objectives.
3. Develop and Execute Engagement Strategies
- Create and implement comprehensive strategies to enhance channel engagement, drive traffic, and improve brand visibility. This includes utilizing creative content and innovative approaches to connect with target audiences effectively.
4. Build and Maintain Content Calendars
- Develop and manage detailed content calendars to ensure consistent posting schedules across all social platforms. This helps maintain audience interest and supports long-term brand loyalty.
5. Track and Report Performance Metrics
- Monitor and analyze social media performance metrics. Provide actionable insights and data-backed recommendations to refine strategies and optimize results. Regular reporting will help guide decision-making processes and identify growth opportunities.
6. Collaborate with SEM Team
- Work closely with the Search Engine Marketing (SEM) team, including team leads and managers, to ensure seamless integration of social media strategies with broader SEM initiatives. This collaborative approach fosters alignment and maximizes campaign success.
7. Professional Development in Digital Marketing
- Assist in campaign setup and execution for SEO and PPC channels as part of ongoing professional growth. This hands-on experience will deepen understanding of broader digital marketing concepts and practices.
Requirements of Digital Marketing Channel Lead: Strategy & Performance Expert” :
1. Proven Social Media Marketing Experience
- Demonstrated expertise in social media marketing, with a strong focus on YouTube. The ideal candidate will have a track record of successfully managing and growing social media accounts.
2. Knowledge of Digital Marketing Principles
- A basic understanding of key digital marketing concepts, with a willingness to learn and develop expertise in SEO and PPC strategies. Candidates should be eager to expand their skill sets in these areas.
3. Strong Analytical Skills
- Ability to interpret data and metrics to inform decision-making processes. The role requires identifying trends, measuring success, and optimizing campaigns based on performance insights.
4. Excellent Communication and Collaboration Abilities
- Strong interpersonal skills are essential for effective communication and collaboration with team members, stakeholders, and external partners. The candidate should excel in presenting ideas and building relationships.
5. Self-Motivation and Autonomy
- A self-driven individual with the ability to work independently while aligning with team goals. The role demands a proactive approach to tasks and responsibilities.
6. Passion for Learning and Growth
- Enthusiasm for continuous learning and professional development is crucial. Staying updated on industry trends, emerging platforms, and best practices is a key aspect of the role.
7. Proficiency with Social Media Tools
- Experience using tools like Google Analytics, YouTube Studio, and other social media management platforms. Familiarity with these tools enables efficient campaign management and performance tracking.
8. Understanding of SEO and PPC Best Practices
- Basic knowledge of SEO techniques and PPC platforms, such as Google Ads and Microsoft Ads. This foundation supports the integration of social media strategies with broader marketing campaigns.
9. Familiarity with Content Management Systems
- Understanding of content management systems and marketing calendars to streamline workflow and ensure consistency in content delivery. This includes proficiency in managing schedules, deadlines, and project timelines.
Ideal Candidate Profile:
The ideal candidate for this role is a creative and analytical professional with a passion for social media and digital marketing. They should thrive in a collaborative environment, possess strong organizational skills, and be driven to achieve measurable results. A background in YouTube marketing, coupled with a willingness to learn and adapt, is essential for success in this role.
By joining the team, the candidate will have the opportunity to make a significant impact on brand growth while advancing their skills in the ever-evolving digital marketing landscape.