Senior Digital Marketing Manager, Plaque United States; Remote, United States
Senior Digital Marketing Manager in HeartFlow, Inc.: Pioneering the Future of Coronary Artery Disease Diagnosis and Management
HeartFlow, Inc. is at the forefront of medical technology, dedicated to transforming the way coronary artery disease (CAD)—the leading cause of death globally—is diagnosed and managed. Leveraging cutting-edge technology, HeartFlow offers innovative, non-invasive solutions that empower clinicians to deliver precision heart care and improve patient outcomes.
The company’s flagship product, HeartFlow FFR CT Analysis, is a groundbreaking AI-powered cardiac test recommended by the ACC/AHA Chest Pain Guidelines. This non-invasive solution generates a detailed, color-coded 3D model of a patient’s coronary arteries, enabling clinicians to visualize and understand how blockages affect blood flow to the heart. As the first AI-driven, non-invasive integrated heart care solution within the CCTA pathway, HeartFlow’s technology supports clinicians by:
- Identifying coronary artery stenoses with RoadMap Analysis.
- Assessing coronary blood flow using FFR CT Analysis.
- Characterizing and quantifying coronary atherosclerosis through Plaque Analysis.
HeartFlow’s innovative solutions have been used to diagnose and treat more than 350,000 patients worldwide. Backed by venture capital, the company has gained international recognition for its contributions to healthcare innovation and is supported by medical societies globally. With regulatory clearance in the U.S., UK, Europe, Japan, and Canada, HeartFlow is well-positioned to drive meaningful change in precision heart care.
As HeartFlow expands its portfolio of products and services, we are looking for a dynamic Plaque Digital Marketing Manager to lead digital marketing efforts, create impactful content, and drive measurable results in promoting our Plaque Analysis solutions.
Role Overview: Plaque Digital Marketing Manager
The Plaque Digital Marketing Manager will play a critical role in advancing HeartFlow’s mission by developing and executing a comprehensive digital marketing strategy. This role will focus on optimizing multi-channel marketing efforts, creating engaging content, and leveraging data analytics to enhance performance and drive growth.
Key Responsibilities
- Design and implement multi-channel digital marketing strategies, including social media, email marketing, display advertising, SEO, SEM, and PPC, in collaboration with internal teams and external agencies.
- Oversee marketing campaign budgets to ensure cost-effective execution and maximum ROI.
- Utilize data-driven methodologies to define key performance indicators (KPIs), analyze customer engagement across digital platforms, and optimize campaigns.
- Develop compelling and creative content, including visuals, that resonate with target audiences and foster meaningful engagement.
- Maintain and promote brand consistency by ensuring a unified voice and visual identity across all materials and platforms.
Qualifications and Background
- Proven experience in designing and executing digital marketing strategies that drive measurable business results.
- Demonstrated ability to analyze and translate data into actionable insights for campaign optimization.
- Strong experience collaborating with external agencies and cross-functional teams to achieve alignment and execute projects successfully.
- Expertise in content creation, with a focus on producing engaging materials that drive audience interaction.
Skills and Attributes
- Entrepreneurial mindset with a proactive, self-starter approach to projects.
- Exceptional organizational and problem-solving skills.
- Strong attention to detail and the ability to manage multiple tasks effectively in a fast-paced environment.
- Outstanding writing and editing skills, with a talent for creating compelling narratives.
- Quantitative and analytical skills for tracking metrics and preparing detailed reports.
Educational and Professional Requirements
- Bachelor’s degree with a minimum of 3 years of experience in digital marketing.
- Experience in the medical device, life sciences, or healthcare industry is a strong plus.
- Prior experience working in a start-up environment is preferred.
- Familiarity with Salesforce and HubSpot is highly desirable.
Compensation and Benefits
HeartFlow offers a competitive compensation package that reflects the importance of this role in the organization’s mission:
- Base salary range: $100,000–$140,000 annually.
- Additional incentives: Cash bonuses and stock options.
Why Join HeartFlow?
At HeartFlow, you will be part of a team that is shaping the future of precision heart care. We foster a culture of innovation, collaboration, and inclusivity, providing opportunities to make a tangible impact on patients’ lives worldwide.
HeartFlow, Inc. is an Equal Opportunity Employer. We are committed to building a work environment that values diversity and inclusion. We do not discriminate based on race, color, religion, marital status, age, national origin, disability, gender identity, sexual orientation, veteran status, or any other status protected by law.
If you are passionate about driving change in healthcare and have the skills to lead impactful digital marketing initiatives, we invite you to join HeartFlow in revolutionizing heart care and improving lives.