Senior Social Media Manager United States
The Senior Social Media Manager will spearhead our social media marketing efforts, focusing on scaling high-performing campaigns across various platforms while ensuring cost-efficiency and alignment with our business goals. This role requires a proactive, strategic thinker capable of managing multi-million-dollar budgets and multiple campaigns simultaneously.
Social Media Manager || Responsibilities:
- Campaign Management: Oversee the creation, execution, and optimization of multiple social media campaigns across platforms such as Facebook, TikTok, X (formerly Twitter), and more, ensuring they meet the company’s lead generation and cost efficiency targets.
- Budget Oversight: Manage substantial advertising budgets, ensuring spending is aligned with campaign performance and business objectives.
- Copywriting: Lead in crafting compelling, targeted copy that resonates with diverse audiences.
- Creative Strategy: Collaborate with the Creative Director and content teams to develop innovative ad creatives.
- Analytics and Reporting: Monitor campaign performance using advanced analytics tools; prepare detailed reports on findings and adjust strategies as needed.
- Ongoing Testing & Optimization: Perform A/B testing and advanced multivariate testing efforts to refine ad effectiveness and maximize ROI.
- Landing Page Optimization: Take the lead on optimizing landing pages across various channels to enhance user experience and conversion rates.
- Cross-Functional Collaboration: Work closely with the fractional CMO, product teams, and engineering resources to align marketing strategies with broader company initiatives and to swiftly adapt to market demands.
Social Media Manager || Qualifications & Skills:
- Social Media Manager Experience: Minimum 5-7 years of hands-on experience in online marketing and social media management, including significant experience managing multi-million-dollar budgets and campaigns within both startup environments and larger corporate settings.
- Experience managing multi-million dollar monthly social media spends.
- Education: Minimum bachelor’s degree in marketing, business, or a related field. A master’s degree in business or, in addition, a professional digital marketing/ social media management certification is advantageous.
- Technical Skills: Proficiency in various social media platforms (including Facebook, TikTok, X, etc.) and advertising solutions. Proficiency in HTML and basic coding languages for troubleshooting and quick fixes.
- Creative Aptitude: A strong grasp of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution.
- Social Media Manager Communication Skills: Excellent verbal and written communication skills are essential. Must be able to effectively negotiate and present ideas to various stakeholders.
- Analytical Skills: Ability to interpret complex data and turn it into actionable strategies to achieve stringent KPIs. Skilled in using analytics software for A/B and multivariate testing.
- Proactivity and Initiative: Demonstrated ability to anticipate needs, innovate, and flourish in a dynamic, fast-paced environment.
Additional Information:
This role is perfect for someone who thrives in dynamic settings and is eager to contribute to a firm that values agility and innovative approaches to traditional challenges. You will join a passionate and engaged team that is excited to welcome new talents and ready to make a significant impact.
We are committed to diversity and inclusion and encourages all qualified individuals to apply, including minorities, women, veterans, and individuals with disabilities.
